Free Automotive Sales Training

How to sell more cars videos on youtube
how to sell more cars by Terry Lancaster  linkedin
How to Sell more Cars on twitter
How to Sell more Cars Mastermind Group on facebook

Free automotive sales training from the #1 Best Selling author of How To Sell More Cars - videos, podcasts, online mastermind group, and Dealer Marketing articles.

I've helped thousands of car dealers sell millions of cars by putting the right words in the right order to tell the right story. How can I help you tell yours? 

How to sell more cars book by terry lancaster on amazon
automotive sales training
Radio & television ads fro car dealers
How to sell more cars with better customer retention
direct mail for car dealers
sell more cars with better content
free car sales training

Free Car Sales Training on the

How To Sell More Cars Podcast

Hear interviews with some of the highest-selling car dealers and salespeople in the world, the most insightful automotive sales trainers in the galaxy, and the coolest people in the universe as we know it.

Listen in on Apple, Google, Amazon/Audible, Stitcher, Player.FM, and more for free automotive sales training. We'll talk about car sales, automotive marketing, social media, and personal performance - how to be a better you.

Top How To Sell More Cars Podcast Episodes include:

How To Sell 100 Cars A Month -  with Ali Reda

How To Sell 30 Cars A Month - with Fran Taylor

How To Make $100,000 a Year Selling Cars - with Scott Klein


Ridiculously Simple Car Selling with Steve Stauninig

It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell

Read More

pre-roll video ads for car dealers

Pre-Roll Video Ads for Car DealersPre-Roll Video Ads for Car DealersClose More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at

Read More

Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide

Read More

Free Car Sales Training Videos

You can watch hundreds of free car sales training videos on the How To Sell More Cars YouTube channel.

Top automotive sales training videos include:

How To Sell More Cars By Giving Them The Pickle - with Frank Crinite

Birthday Cards For Car Dealers - The Most Important Day On Your Marketing Calendar



Audiobooks for car sales that keep you learning while the gas is burning. Turn your daily commute into automotive sales training gold.The best car cales audiobooksLet's call it commuter college.The average car salesperson spends about an hour a day getting

Read More

The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max

Read More

Car dealer marketing ideas, strategies & success stories from the pages of Dealer Marketing Magazine and Expert Panel member Terry Lancaster Dealer Marketing Magazine For the past two decades, I've been a contributor and Dealer Marketing Expert Panel member for

Read More
free automotive sales training

Free Automotive Sales Training

Online Mastermind Group

Join the How To Sell More Cars Town Hall online mastermind group on Facebook. You'll have backstage access to unlimited free car sa;es training articles, videos and discussion. PLUS you'll be at the top of the guest list for admission to our live conversations

Top automotive sales training discussions include:

CRM for Car Dealers: How To Maximize Lifetime Customer Value

How To Sell More Cars in 2023


Summer car dealer ads that let your customers know how they can spend less time shopping for a new ride this summer and more time enjoying it.Automotive radio advertising that cures your dealership's summertime bluesSummer was made listening to the

Read More

Listen In on the HOW TO SELL MORE CARS podcast as Kathi Kruse and Mike TheCarGuy Correra talk about how in today's automotive marketing world, the only constant is change itself.Automotive Marketing Anarchy & Guilty PleasuresSubscribe to the How To

Read More

Dealer Marketing Expert Panel

For the past two decades, I've been a contributor and Dealer Marketing Expert Panel member for Dealer Marketing Magazine providing dealers, managers, and salespeople with actionable advice on marketing themselves and their store.

Free car sales training and automotive marketing articles include:

How To Sell More Cars with Your Dealership's Secret Marketing Weapon

How To Sell More Cars When You Don't Have Enough Cars To Sell

5 Things Car Salespeople Can Do Today To Get More Comfortable Using Video


Memorial Day kicks off the summer sales season for US car dealers. Get radio & TV advertising, direct mail, email blasts, event decorations & more.Radio Spots for Memorial Day Automotive Sales EventsYour customers have been stuck inside for months, waiting

Read More

Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCarsUsed Car Dealer Marketing Ideas on the How To Sell More Cars Podcastrecorded live 4.5.23 in the How To Sell More Cars

Read More

Never pick up the phone to call a stranger and ask for money again! Free Sales Training from the Nashville Association of Sales Professionals and the How To Sell More Cars Podcast.No More Cold Calls... Ever!Recorded live at the Nashville

Read More
Terry Lancaster Automotive News

Who the %@#! is Terry Lancaster?


I help car dealers and salespeople sell more cars, make more money, get more reviews, more referrals, and more repeat business by building deeper, stronger, more authentic relationships. I’ve worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring.

Over the years, I've helped thousands of dealers sell millions of cars by putting the right words in the right order to tell the right story. How can I help you tell yours?

My #1 best selling books BETTER! & How To Sell More Cars have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present.

I’ve been featured in Automotive News & Forbes, spoken at the NADA national convention and from the TedX stage, and came in second place at my Eighth Grade debate championship.

Winner Winner. Chicken Dinner!

In my personal life, I've survived Cancer... twice. I've had a gun held to my head and a knife held to my throat. I've been inside a building that was hit by a tornado, onboard one boat that sank and two planes that I was sure were about to crash. 

I lived through three teenage daughters and I've been married over 35 years... in a row!

When I'm not battling for truth, justice and the American Way, I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.

How to sell more cars book by terry lancaster on amazon
automotive sales training
Radio & television ads fro car dealers
How to sell more cars with better customer retention
direct mail for car dealers
sell more cars with better content

Free Automotive Sales Training

I started this page in March of 2020 at the onset of COVID. Here's why:

What we're going through, we're all going through together.

But each and every one of us is going through it alone.

We can only see the world through our own eyes. Every human experience is unique to the one who experiences it. Turns out the MAGA crowd is right; we're all snowflakes. Each special in our own special way

The timeline is happening differently for everyone: Some are just beginning to take it seriously. Some have been thrown out of work. Some are scrambling frantically to serve their customers and keep their business open. Some are having trouble finding basic necessities for their families and their homes.

And some, some are struggling with death and disease. Customers, friends and employees have been hospitalized. Some have died.

And the question everyone wants to know is "what am I supposed to do now?"

What do I need to be doing to keep the wheels on the bus? How can I keep my shit together?"

Of course we can't answer that without asking ourselves "What's going to happen next?" and, of course, none of knows the answer to that.

That bears repeating: No one knows what's going to happen next. NO ONE!

Anyone who tells you anything different that that is lying to you, lying to themselves, or trying to sell you something.

So the first thing we need to do is embrace the uncertainty. Admit that you don't have a single freaking clue, and act accordingly

With the emphasis being on ACT.

You may not know exactly what to do, but you've got to do something!

I've decided to embrace the uncertainty. I don't know if this is the way things are for a few weeks, a few months, or a few years. Truly. I planted potatoes today... just in case.

But I'm taking action to see how I may be helpful to others during all this. How can I best be of service to my clients, my family, my partners, to all of the people in my life in one shape or another.

I'm staying in contact and I'm asking how I can help and I'm asking how they're keeping the wheels on the bus in their little world.  

And I'm sharing their stories. Cause that's what I do. That's the highest service I can provide during these trouble times. I help people tell their story.

• To help you sell more cars while you can still sell cars

• To help you stay front and center in your customers lives and their timelines

• To grow and strengthen your network to be of the highest RIGHT NOW during whatever this is and WHATEVER HAPPENS NEXT

You'll hear from some of the biggest sales superstars in the automotive industry like Ali Reda and Frank Crinite. You'll learn from some of the most prolific and experienced sales trainers to ever set foot in a car dealership, legends like Mark Tewart and Fran Taylor. And you'll see exactly how regular salespeople working at ordinary dealerships in situations a lot like yours are setting themselves up to thrive when the wheels start turning.

Don't forget to tell the people that you love that you love them and thank you for being one of the people in my life. I love you for it.

call 615-804-0311