Free Automotive Sales Training

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How to Sell more Cars Mastermind Group on facebook

Free automotive sales training from the #1 Best Selling author of How To Sell More Cars - videos, podcasts, online mastermind group, and Dealer Marketing articles.

I've helped thousands of car dealers sell millions of cars by putting the right words in the right order to tell the right story. How can I help you tell yours? 

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Radio & television ads fro car dealers
How to sell more cars with better customer retention
direct mail for car dealers
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Free Car Sales Training on the

How To Sell More Cars Podcast

Hear interviews with some of the highest-selling car dealers and salespeople in the world, the most insightful automotive sales trainers in the galaxy, and the coolest people in the universe as we know it.

Listen in on Apple, Google, Amazon/Audible, Stitcher, Player.FM, and more for free automotive sales training. We'll talk about car sales, automotive marketing, social media, and personal performance - how to be a better you.

Top How To Sell More Cars Podcast Episodes include:

How To Sell 100 Cars A Month -  with Ali Reda

How To Sell 30 Cars A Month - with Fran Taylor

How To Make $100,000 a Year Selling Cars - with Scott Klein


Holiday TV ads for car dealers that cut straight through the eggnog, grab you by the mistletoe, and put a little jingle in ol' Santa's jangle. if you know what I mean. Ho Ho Ho, y'all!Holiday television ads for car dealersThe

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Personalized thank you cards for car dealers and salespeople - Let your customers know how much you appreciate them and their businessCustom Thank You Cards For Car DealersThank every single customer. Every single time. Like clockwork.They pay the bills. They

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How the personal branding miscues of Better Call Saul's Slipping Jimmy McGill can help used car dealers and salespeople make more friends and sell more carsPersonal Branding for Used Car Dealers: The Saul Goodman ChroniclesSpanning two different TV series, and a

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Free Car Sales Training Videos

You can watch hundreds of free car sales training videos on the How To Sell More Cars YouTube channel.

Top automotive sales training videos include:

How To Sell More Cars By Giving Them The Pickle - with Frank Crinite

Birthday Cards For Car Dealers - The Most Important Day On Your Marketing Calendar



Listen in as veteran dealership manager and owner Coby Frier and I chat in the HOW TO SELL MORE CARS town hall about his new book #getFRIERdup and 100 automotive management lessons car dealers need to help lead their stores

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Attention-grabbing, action-inducing, memory-tickling used car radio ads. Buckle up and listen in!You've got more used car inventory than you can shake a stick at, and you're ready to make a deal to move the steel.For the first time in a

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best car sales books

We've got a poll going on now in the How To Sell More Cars Town Hall on Facebook:What are the best car sales books... ever?Show up & Chime In!How To Sell More Carsby Terry LancasterI'm setting out on a search

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free automotive sales training

Free Automotive Sales Training

Online Mastermind Group

Join the How To Sell More Cars Town Hall online mastermind group on Facebook. You'll have backstage access to unlimited free car sa;es training articles, videos and discussion. PLUS you'll be at the top of the guest list for admission to our live conversations

Top automotive sales training discussions include:

CRM for Car Dealers: How To Maximize Lifetime Customer Value

How To Sell More Cars in 2022


how to sell more cars in the 4th quarter

Listen in on the How to Sell More Cars town hall as automobile dealers, managers, & salespeople chat about their marketing plans for the 4th quarter.How To Sell More Cars Town Hall MeetingHow To Sell More Cars in the 4th

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radio ads for powersports dealers

Radio ads for powersports dealers that cut through the clutter like a hot knife through butter.Zoom, zoom, baby! >>Get Free Quote• ATVs • Quads • PWC • Boats • Snowmobiles • Sleds • Side-by-sidesWho the %@#! is Terry Lancaster?I help car

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Judy Schramm linkedin for sales pro

Judy Schramm offers 3 LinkedIn strategies salespeople can use to grow their business today at this recent Nashville Association of Sales Professionals meeting. Stephen Covey says trust is the combination of competence and character. And there are so many areas

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Dealer Marketing Expert Panel

For the past two decades, I've been a contributor and Dealer Marketing Expert Panel member for Dealer Marketing Magazine providing dealers, managers, and salespeople with actionable advice on marketing themselves and their store.

Free car sales training and automotive marketing articles include:

How To Sell More Cars with Your Dealership's Secret Marketing Weapon

How To Sell More Cars When You Don't Have Enough Cars To Sell

5 Things Car Salespeople Can Do Today To Get More Comfortable Using Video


Christmas Radio Ads for Car Dealers

Automotive radio advertising for the holidays. Let customers know how your dealership will give them their bestest Christmas ever. Get Quote>>Holiday and Christmas Radio Spots for Car DealersIt's the holiday shopping season and everybody has their hands out.Your dealership has a

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Christmas cards for car dealers

Show your customers that you really do treat them like family this holiday season with Christmas Cards for car dealers.Christmas Cards for Car DealersA lot of dealers say that they treat their customers like family, but not so much really.

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Bad Credit Radio Ads for car dealers

Bad credit radio ads for car dealers. Let them know you can help, even if their credit score is so bad their momma won't loan them money Bad Credit Radio Ads for Car Dealers Radio spots that cut through the

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Terry Lancaster Automotive News

Who the %@#! is Terry Lancaster?


I help car dealers and salespeople sell more cars, make more money, get more reviews, more referrals, and more repeat business by building deeper, stronger, more authentic relationships. I’ve worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring.

Over the years, I've helped thousands of dealers sell millions of cars by putting the right words in the right order to tell the right story. How can I help you tell yours?

My #1 best selling books BETTER! & How To Sell More Cars have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present.

I’ve been featured in Automotive News & Forbes, spoken at the NADA national convention and from the TedX stage, and came in second place at my Eighth Grade debate championship.

Winner Winner. Chicken Dinner!

In my personal life, I've survived Cancer... twice. I've had a gun held to my head and a knife held to my throat. I've been inside a building that was hit by a tornado, onboard one boat that sank and two planes that I was sure were about to crash. 

I lived through three teenage daughters and I've been married over 35 years... in a row!

When I'm not battling for truth, justice and the American Way, I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.

How to sell more cars book by terry lancaster on amazon
automotive sales training
Radio & television ads fro car dealers
How to sell more cars with better customer retention
direct mail for car dealers
sell more cars with better content

Free Automotive Sales Training


What we're going through, we're all going through together.

But each and every one of us is going through it alone.

We can only see the world through our own eyes. Every human experience is unique to the one who experiences it. Turns out the MAGA crowd is right; we're all snowflakes. Each special in our own special way

The timeline is happening differently for everyone: Some are just beginning to take it seriously. Some have been thrown out of work. Some are scrambling frantically to serve their customers and keep their business open. Some are having trouble finding basic necessities for their families and their homes.

And some, some are struggling with death and disease. Customers, friends and employees have been hospitalized. Some have died.

And the question everyone wants to know is "what am I supposed to do now?"

What do I need to be doing to keep the wheels on the bus? How can I keep my shit together?"

Of course we can't answer that without asking ourselves "What's going to happen next?" and, of course, none of knows the answer to that.

That bears repeating: No one knows what's going to happen next. NO ONE!

Anyone who tells you anything different that that is lying to you, lying to themselves, or trying to sell you something.

So the first thing we need to do is embrace the uncertainty. Admit that you don't have a single freaking clue, and act accordingly

With the emphasis being on ACT.

You may not know exactly what to do, but you've got to do something!

I've decided to embrace the uncertainty. I don't know if this is the way things are for a few weeks, a few months, or a few years. Truly. I planted potatoes today... just in case.

But I'm taking action to see how I may be helpful to others during all this. How can I best be of service to my clients, my family, my partners, to all of the people in my life in one shape or another.

I'm staying in contact and I'm asking how I can help and I'm asking how they're keeping the wheels on the bus in their little world.  

And I'm sharing their stories. Cause that's what I do. That's the highest service I can provide during these trouble times. I help people tell their story.

• To help you sell more cars while you can still sell cars

• To help you stay front and center in your customers lives and their timelines

• To grow and strengthen your network to be of the highest RIGHT NOW during whatever this is and WHATEVER HAPPENS NEXT

You'll hear from some of the biggest sales superstars in the automotive industry like Ali Reda and Frank Crinite. You'll learn from some of the most prolific and experienced sales trainers to ever set foot in a car dealership, legends like Mark Tewart and Fran Taylor. And you'll see exactly how regular salespeople working at ordinary dealerships in situations a lot like yours are setting themselves up to thrive when the wheels start turning.

Don't forget to tell the people that you love that you love them and thank you for being one of the people in my life. I love you for it.

call 615-804-0311