How To Sell More Cars

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How to Sell more Cars Mastermind Group on facebook
How to sell more cars book by terry lancaster on amazon

How To Sell More Cars. 

Make More Money.

And Have More Fun.

Learn how to sell more cars, boost customer satisfaction and retention, earn more repeat and referral business, cut expenses, and activate your dealership's secret weapon for marketing.

I've helped thousands of car dealers sell millions of cars by putting the right words in the right order to tell the right story.

How can I help you tell yours?

automotive sales training
Radio & television ads fro car dealers
How to sell more cars with better customer retention
direct mail for car dealers
sell more cars with better content
Terry Lancaster How to sell more cars marketing

I literally wrote the book on How To Sell More Cars

"How To Sell More Cars by Terry Lancaster, is a gem of a book, it’s a quick read jam packed full of automotive marketing insight." - James Merrill, Schaller Acura

When you sell cars for a living, the world is a target rich environment. Everybody is a buyer. But most people in the car business spend the overwhelming majority of their time, energy and marketing budget talking to the low hanging fruit. The 1%-2% of the market who walk in the door waving money around, or more likely fill out a lead form on someone else's website.

This #1 car sales book will help automotive sales people thrive in today's modern social selling environment by guiling real human connections with the other 98%.

Being you is your superpower.

Today’s successful salesperson has to take on much more responsibility for marketing themselves, creating their own network of buyers, building relationships earlier in the buying process, and maintaining those relationships longer to build repeat and referral business.

ho to sell more cars terry lancaster

A New Kind of Automotive Sales Training Event

45 minutes of KAPOWW!!

The sad truth is most sales training goes in one ear and out the other because most sales training is about as plain as yellow pudding.

My virtual sale training program is more like chocolate covered fireworks with bacon and espresso sprinkles. It's more like a game show than a training meeting.

Put me on screen in front of your team for the next sales meeting, and if this isn't the most exciting, engaging, effective sales training your team has ever attended, keep your money.

We'll spend 45 minutes talking the talk, walking the walk, and making big things happen.

When it's over your team will be equipped with new tools, new strategies, and new habits to help them make more friends & sell more cars.

Plus your entire team gets ongoing, free on-demand training in the How To Sell More Cars Town Hall Group.

Terry Lancaster Automotive Radio Ads

Radio & TV Spots

that stand out, get noticed and sell more cars.

I've written more automotive radio spots and TV commercials than any other human being on this planet or any other as far as I know.

Of course, I have no way of verifying that, but I'd bet good money on it. My ballpark estimate is 10,000 car dealer commercials.

Whether your message about your giant 72 hour sale this weekend only or you want to tell the world how you make every car deal fast, fun, friendly and fair.

I'm your huckleberry. Let's talk about getting your message out.

terry lancaster automotive blog writing service

Content Creation For Car Dealerships

If you want to create better, more engaging, conversation starting content, you have to first decide what story you want to tell, then create more content that spreads that message regardless of format or delivery platform.

I can help your store find those stories, and create that content.

I'll interview you, your employees, your customers, and the charities you support. 

I'll write the blog posts, create the images, and share the videos.

I'll show your team how to sell more cars by making more friends and sharing your stories with them.

I'll find your people, and I'll lift them up.


how to sell more cars with better customer retention

Increase Customer Retention

Improve Customer Satisfaction

Build Better Customer Relationships

You've got a CRM, sure, a customer relationship manager, but is your CRM really building better relationships with your customers? Is it helping you bring customers back in for service? For sales? Does your CRM generate referrals.

If your CRM has your team checking boxes on their to do list instead of checking in with their customers, The Show The Love 365 Customer Retention system can help bring customers back by making sure your dealership shows up in their mailbox, on their refrigerator, and at the top of their shopping list... 365 days a year.

If you want to keep customers in your life, your dealership better keep showing up in theirs.

• Thank You Cards & Gifts • First Service Reminders

• Birthday Cards • Christmas Cards

• Newsletters • Sports Schedules

• Calendars • Recipes

Terry Lancaster How to sell more cars marketing

Who the #@&$! is Terry Lancaster?

I help automotive dealerships sell more cars, make more money, get more reviews, more referrals, and more repeat business by building deeper, stronger, more authentic customer relationships.

I’ve worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring.

My #1 best selling books have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present.

I’ve been featured in Automotive News, Dealer Marketing Magazine and Forbes, spoken from the TedX stage and at the NADA national convention, and I came in second place at my Eighth Grade debate championship.

I've had a gun held to my head and a knife held to my throat.

I've survived Cancer... twice. I've been inside a building that was hit by a tornado, onboard a boat that sank and a plane that dropped a mile out of the sky in the middle of the Bermuda Triangle. I lived through three teenage daughters and I've been married over 30 years... in a row!

When I'm not battling for truth, justice and the American Way, I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.

That's my story. Let's have a chat so you can tell me yours.


customer follow-up

Customer follow-up, the power of presence, and your authentic self from author Lincoln Kokaram at Nashville Association of Sales Professionals' NASPnet Customer follow-up for car dealers, insurance agents, and other sales professionals Author Lincoln S. Kokaram recently spoke with the

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Google Business Profiles for Car Dealers

How to sell more cars, retain more customers, and boost your dealership's service revenue with Google Business Profiles for car dealers. A while back, Mike Correra from FUSE, Eric Hall from Classic Chevrolet, and I had a chance to sit

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Top Ten Sale Lessons from Jim Doyle

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Customer Retention Marketing for Car Dealers

How To Sell More Cars To Customers We Already HaveWednesday - June 1, 2022 -  7 pm centralJoin the conversation on Zoom as dealers and salespeople discuss customer retention strategies for car dealers. How to keep showing up in our

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How To sell More cars in your town with Doug Meyer

Doug Meyer from the Meyer Auto Group joins the How To Sell More Cars Mastermind to discuss how local retailers can exert their competitive advantage against the online and big-box interlopers. #howtosellmorecarsTRANSCRIPTTerry LancasterHey, everybody Welcome to the How to sell more cars

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How to sell more cars book by terry lancaster on amazon
automotive sales training
Radio & television ads fro car dealers
How to sell more cars with better customer retention
direct mail for car dealers
sell more cars with better content