How To Sell More Cars. 

Make More Money.

And Have More Fun.

Learn how to sell more cars, boost customer satisfaction and retention, earn more repeat and referral business, cut expenses, and activate your dealership's secret weapon for marketing.

I've helped thousands of car dealers sell millions of cars by putting the right words in the right order to tell the right story.

How can I help you tell yours?

I literally wrote the book on How To Sell More Cars

"How To Sell More Cars by Terry Lancaster, is a gem of a book, it’s a quick read jam packed full of automotive marketing insight." - James Merrill, Schaller Acura

When you sell cars for a living, the world is a target rich environment. Everybody is a buyer. But most people in the car business spend the overwhelming majority of their time, energy and marketing budget talking to the low hanging fruit. The 1%-2% of the market who walk in the door waving money around, or more likely fill out a lead form on someone else's website.

This #1 car sales book will help automotive sales people thrive in today's modern social selling environment by guiling real human connections with the other 98%.

Being you is your superpower.

Today’s successful salesperson has to take on much more responsibility for marketing themselves, creating their own network of buyers, building relationships earlier in the buying process, and maintaining those relationships longer to build repeat and referral business.

A New Kind of Automotive Sales Training Event

45 minutes of KAPOWW!!

The sad truth is most sales training goes in one ear and out the other because most sales training is about as plain as yellow pudding.

My virtual sale training program is more like chocolate covered fireworks with bacon and espresso sprinkles. It's more like a game show than a training meeting.

Put me on screen in front of your team for the next sales meeting, and if this isn't the most exciting, engaging, effective sales training your team has ever attended, keep your money.

We'll spend 45 minutes talking the talk, walking the walk, and making big things happen.

When it's over your team will be equipped with new tools, new strategies, and new habits to help them make more friends & sell more cars.

Plus your entire team gets ongoing, free on-demand training in the How To Sell More Cars Town Hall Group.

Radio & TV Spots

that stand out, get noticed and sell more cars.

I've written more automotive radio spots and TV commercials than any other human being on this planet or any other as far as I know.

Of course, I have no way of verifying that, but I'd bet good money on it. My ballpark estimate is 10,000 car dealer commercials.

Whether your message about your giant 72 hour sale this weekend only or you want to tell the world how you make every car deal fast, fun, friendly and fair.

I'm your huckleberry. Let's talk about getting your message out.

Content Creation For Car Dealerships

If you want to create better, more engaging, conversation starting content, you have to first decide what story you want to tell, then create more content that spreads that message regardless of format or delivery platform.

I can help your store find those stories, and create that content.

I'll interview you, your employees, your customers, and the charities you support. 

I'll write the blog posts, create the images, and share the videos.

I'll show your team how to sell more cars by making more friends and sharing your stories with them.

I'll find your people, and I'll lift them up.

Increase Customer Retention

Improve Customer Satisfaction

Build Better Customer Relationships

You've got a CRM, sure, a customer relationship manager, but is your CRM really building better relationships with your customers? Is it helping you bring customers back in for service? For sales? Does your CRM generate referrals.

If your CRM has your team checking boxes on their to do list instead of checking in with their customers, The Show The Love 365 Customer Retention system can help bring customers back by making sure your dealership shows up in their mailbox, on their refrigerator, and at the top of their shopping list... 365 days a year.

If you want to keep customers in your life, your dealership better keep showing up in theirs.

• Thank You Cards & Gifts • First Service Reminders

• Birthday Cards • Christmas Cards

• Newsletters • Sports Schedules

• Calendars • Recipes

Who the #@&$! is Terry Lancaster?

I help automotive dealerships sell more cars, make more money, get more reviews, more referrals, and more repeat business by building deeper, stronger, more authentic customer relationships.

I’ve worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring.

My #1 best selling books have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present.

I’ve been featured in Automotive News, Dealer Marketing Magazine and Forbes, spoken from the TedX stage and at the NADA national convention, and I came in second place at my Eighth Grade debate championship.

I've had a gun held to my head and a knife held to my throat.

I've survived Cancer... twice. I've been inside a building that was hit by a tornado, onboard a boat that sank and a plane that dropped a mile out of the sky in the middle of the Bermuda Triangle. I lived through three teenage daughters and I've been married over 30 years... in a row!

When I'm not battling for truth, justice and the American Way, I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.

That's my story. Let's have a chat so you can tell me yours.