Personal Branding for Used Car Dealers

How to sell more cars videos on youtube
how to sell more cars by Terry Lancaster  linkedin
How to Sell more Cars on twitter
How to Sell more Cars Mastermind Group on facebook

How the personal branding miscues of Better Call Saul's Slipping Jimmy McGill can help used car dealers and salespeople make more friends and sell more cars

How to sell more cars book by terry lancaster on amazon

Personal Branding for Used Car Dealers: 

The Saul Goodman Chronicles

Spanning two different TV series, and a decade and a half in the telling, the story of James McGill aka Saul Goodman came to an end last month with Jimmy behind bars eating his just deserts, but what a ride he had.

Both series, Breaking Bad and the prequel Better Call Saul, are case studies in reinvention and personal branding. Meth-making chemistry teacher Walter White and his bumbling lawyer Jimmy both invented characters to play as a means to an end for furthering their business endeavors, and it worked like gangbusters for both of them, until it didn’t. One ended up dead and one ended up in the pokey.

Personal branding works for used car dealers and salespeople too if they heed the cautionary tales that Walt & Jimmy left behind.

Everything you know about personal branding is wrong

It’s easy to get lost in the smoke and mirrors of personal branding. Saul Goodman didn’t get his tacky gold-plated mansion because of the shiny suits he wore, the giant inflatable Statue of Liberty in front of his office, or even that catchy slogan “Better Call Saul.”

None of that hurt, but the real money came when Jimmy started going above and beyond the call of duty for his “clients.” He spent days wandering the desert, drinking his own urine to get Lalo Salamanca’s bail money back to Albuquerque. He did that to become a friend of the cartel. 

He became the guy that knows a guy when he bought the veterinarian/ back alley doctor’s little black book of connections, putting the once and future Saul Goodman dead center in the middle of New Mexico’s underground criminal network. Thugs, thieves, pimps, and pushers all started coming to him when they had a problem to solve, and when you solve bigger problems you get bigger checks.

Holiday TV ads for car dealers that cut straight through the eggnog, grab you by the mistletoe, and put a little jingle in ol' Santa's jangle. if you know what I mean. Ho Ho Ho, y'all!Holiday television ads for car dealersThe

Read More

Personalized thank you cards for car dealers and salespeople - Let your customers know how much you appreciate them and their businessCustom Thank You Cards For Car DealersThank every single customer. Every single time. Like clockwork.They pay the bills. They

Read More

Listen in as veteran dealership manager and owner Coby Frier and I chat in the HOW TO SELL MORE CARS town hall about his new book #getFRIERdup and 100 automotive management lessons car dealers need to help lead their stores

Read More

Make more friends; sell more cars

Whether you’re a used car dealer or salesperson, your brand has nothing to do with your catchy slogan, the clothes you wear, or the giant inflatable blue gorilla out in front of the store.

None of that hurts, but what really matters is who you know and what they think about you. Your brand is nothing more than your relationships and your reputation.

When you go out of your way to solve your customer’s problems, that's when the magic happens. 

  • Helping them find the car, truck, or SUV they need
  • Helping them get the money they need for a vehicle
  • Helping them worry less with a warranty that protects them
  • Helping them service and maintain their vehicle
  • Helping them arrange affordable financing
  • Helping make the second largest financial decision of their life less stressful

Attention-grabbing, action-inducing, memory-tickling used car radio ads. Buckle up and listen in!You've got more used car inventory than you can shake a stick at, and you're ready to make a deal to move the steel.For the first time in a

Read More

best car sales books

We've got a poll going on now in the How To Sell More Cars Town Hall on Facebook:What are the best car sales books... ever?Show up & Chime In!How To Sell More Carsby Terry LancasterI'm setting out on a search

Read More

how to sell more cars in the 4th quarter

Listen in on the How to Sell More Cars town hall as automobile dealers, managers, & salespeople chat about their marketing plans for the 4th quarter.How To Sell More Cars Town Hall MeetingHow To Sell More Cars in the 4th

Read More

When you go above and beyond to provide an enjoyable customer experience before, during, and after the sale.

When the entire dealership makes a real effort to be your customers' friends in the car business building relationships that last a lifetime by following up for life, sending thank you cards, birthday cards, and holiday cards, by making intentional decisions and habitual systemic actions to show up in their lives so they continue to show up in yours.

When the culture of your store recognizes that you’re never selling a single car to a single person, you’re selling a lifetime of transportation services to them, their friends, their family, their coworkers, and all 367 people on their Facebook feed.

When you make every single customer feel special every single time.

I’m not saying you need to drink your own urine to make them happy, but when you and your team start doing more to treat all people like they're your people, they’ll come back more often, and they’ll bring new customers with them.

Relationships and reputation. That’s your brand. Period.

Want more Free Car Sales Training?

radio ads for powersports dealers

Radio ads for powersports dealers that cut through the clutter like a hot knife through butter.Zoom, zoom, baby! >>Get Free Quote• ATVs • Quads • PWC • Boats • Snowmobiles • Sleds • Side-by-sidesWho the %@#! is Terry Lancaster?I help car

Read More

Judy Schramm linkedin for sales pro

Judy Schramm offers 3 LinkedIn strategies salespeople can use to grow their business today at this recent Nashville Association of Sales Professionals meeting. Stephen Covey says trust is the combination of competence and character. And there are so many areas

Read More

Christmas Radio Ads for Car Dealers

Automotive radio advertising for the holidays. Let customers know how your dealership will give them their bestest Christmas ever. Get Quote>>Holiday and Christmas Radio Spots for Car DealersIt's the holiday shopping season and everybody has their hands out.Your dealership has a

Read More
Terry Lancaster Automotive News

Who the %@#! is Terry Lancaster?

I help car dealers and salespeople sell more cars, make more money, get more reviews, more referrals, and more repeat business by building deeper, stronger, more authentic relationships. I’ve worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring.

Over the years, I've helped thousands of dealers sell millions of cars by putting the right words in the right order to tell the right story. How can I help you tell yours?

I wrote the #1 best selling car sales book How To Sell More Cars, I’ve been featured in Automotive News & Forbes, I've spoken at NADA & TedX, and I came in second place at my Eighth Grade debate championship.

Winner Winner. Chicken Dinner!

In my personal life, I've survived Cancer... twice. I've had a gun held to my head and a knife held to my throat. I've been inside a building that was hit by a tornado, onboard one boat that sank and two planes that I was sure were about to crash. 

I lived through three teenage daughters and I've been married over 35 years... in a row!

When I'm not battling for truth, justice and the American Way, I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.

Sell 30 cars a month by talking to strangers and turning past customers into lifelong friends with prospecting tools. Fran Taylor is today's guest in the How To Sell More Cars mastermind group "You don't get hate mail for being

Read More
How to sell more cars book by terry lancaster on amazon
automotive sales training
Radio & TV ads for car dealers
customer retention for car dealers
direct mail for car dealers
blog posting for car dealers