Best Car Sales Books

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What are the best car sales books... ever?

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How to sell more cars book by terry lancaster on amazon

How To Sell More Cars

by Terry Lancaster

I'm setting out on a search for the greatest car sales books of all time, but first things first. I'm going to exclude my #1 best selling car sales book HOW TO SELL MORE CARS from any consideration.

Not that I don't think it's worthy. The simple concepts and strategies included in this quick, easy-to-read guide can put your automotive sales career on an entirely different trajectory if you make the mental shift and do the physical work. You should read it.

Those same basic strategies dominate most of the best car sales books that will end up on this list. Mainly, that's because I interviewed many, many of these best selling authors as I was creating HOW TO SELL MORE CARS along with some of the best automotive salespeople in the US & Canada.

The strategies are pretty simple; it's the consistent, habitual execution that pays the bills.

So what's your favorite car sales book? Which one has helped you help more people? Which one is the GOAT?!

The Greatest Car Sales Books (of all time!)

How To Win Friends & Influence People by Dale Carnegie

Listen, I've been on the Dale Carnegie train for a long time. Fresh out of college, I took the Dale Carnegie Human Relations Course (and read the book) for the first time as a radio advertising sales rep in small town Mississippi. Then I helped teach the course. Then I took the course (and read the book) again 25 years later.

Carnegie's Golden Rules ring as true in today's digital era as they did when he wrote them nearly a century ago, even if the stories and examples were dated when I first read them in the 80's.

Forget about the era, and concentrate on applying these simple principles in your life, and it will change your life. Guaranteed.


Holiday TV ads for car dealers that cut straight through the eggnog, grab you by the mistletoe, and put a little jingle in ol' Santa's jangle. if you know what I mean. Ho Ho Ho, y'all!Holiday television ads for car dealersThe

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Personalized thank you cards for car dealers and salespeople - Let your customers know how much you appreciate them and their businessCustom Thank You Cards For Car DealersThank every single customer. Every single time. Like clockwork.They pay the bills. They

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How the personal branding miscues of Better Call Saul's Slipping Jimmy McGill can help used car dealers and salespeople make more friends and sell more carsPersonal Branding for Used Car Dealers: The Saul Goodman ChroniclesSpanning two different TV series, and a

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The Greatest Car Sales Books (of all time!)

How To Sell Anything To Anybody by Joe Girard

If anyone in the history of car sales was selling cars like candy bars, it was Joe Girard. When he was cooking, he single handedly outsold 90% of the car dealerships in America. Not other salespeople - DEALERSHIPS!

But Joe told people he never sold a car in his life. Joe sold Joe.

Every single month, every single customer got a thank you note, a birthday card, a Christmas card, or some other random card from Joe with a simple message:

I LIKE YOU

No special deals. No coupons. No crazy year-end blow-out prices. Just a note to let everyone know they had a friend in the car business.

People like that sort of thing.


Listen in as veteran dealership manager and owner Coby Frier and I chat in the HOW TO SELL MORE CARS town hall about his new book #getFRIERdup and 100 automotive management lessons car dealers need to help lead their stores

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Attention-grabbing, action-inducing, memory-tickling used car radio ads. Buckle up and listen in!You've got more used car inventory than you can shake a stick at, and you're ready to make a deal to move the steel.For the first time in a

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how to sell more cars in the 4th quarter

Listen in on the How to Sell More Cars town hall as automobile dealers, managers, & salespeople chat about their marketing plans for the 4th quarter.How To Sell More Cars Town Hall MeetingHow To Sell More Cars in the 4th

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radio ads for powersports dealers

Radio ads for powersports dealers that cut through the clutter like a hot knife through butter.Zoom, zoom, baby! >>Get Free Quote• ATVs • Quads • PWC • Boats • Snowmobiles • Sleds • Side-by-sidesWho the %@#! is Terry Lancaster?I help car

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Judy Schramm linkedin for sales pro

Judy Schramm offers 3 LinkedIn strategies salespeople can use to grow their business today at this recent Nashville Association of Sales Professionals meeting. Stephen Covey says trust is the combination of competence and character. And there are so many areas

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Christmas Radio Ads for Car Dealers

Automotive radio advertising for the holidays. Let customers know how your dealership will give them their bestest Christmas ever. Get Quote>>Holiday and Christmas Radio Spots for Car DealersIt's the holiday shopping season and everybody has their hands out.Your dealership has a

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Terry Lancaster Automotive News

Who the %@#! is Terry Lancaster?

I help car dealers and salespeople sell more cars, make more money, get more reviews, more referrals, and more repeat business by building deeper, stronger, more authentic relationships. I’ve worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring.

Over the years, I've helped thousands of dealers sell millions of cars by putting the right words in the right order to tell the right story. How can I help you tell yours?

My #1 best selling sales book How To Sell More Cars has received glowing reviews from around the world thanking me for its actionable, life-changing ideas.

I’ve been featured in Automotive News & Forbes, spoken at the NADA national convention and from the TedX stage, and came in second place at my Eighth Grade debate championship.

Winner Winner. Chicken Dinner!

In my personal life, I've survived Cancer... twice. I've had a gun held to my head and a knife held to my throat. I've been inside a building that was hit by a tornado, onboard one boat that sank and two planes that I was sure were about to crash. 

I lived through three teenage daughters and I've been married over 35 years... in a row!

When I'm not battling for truth, justice and the American Way, I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.


Sell 30 cars a month by talking to strangers and turning past customers into lifelong friends with prospecting tools. Fran Taylor is today's guest in the How To Sell More Cars mastermind group "You don't get hate mail for being

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How to sell more cars book by terry lancaster on amazon
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