Insert your business into your customers’ lives with JP Ostiguy
Find your people. Invite them over. Give them cookies.
There's your 9 word marketing plan, and that's exactly what JP Ostiguy is doing at Stouffville Nissan.
When JP took the reins at Stouffville Nissan, sales were falling, traffic was non-existent and the marketing coffers were empty.
The old plan wasn't working so he came up with a new plan with less advertising and more cookies!
On today's How To Sell More Cars podcast, JP and I talk about his unique community outreach program.
He "encourages" every employee to host community networking and education events at the store, during office hours, right smack dab in the middle of the showroom floor.
"I'd like to think it was a democracy, he says. "But it's really not."
Every employee, from sales to service, from the GM to the janitors is required to host at least one event. Whether it's a church group, a sports group, or simply people who share a hobby, everybody has to invite somebody in.
"When I first brought this up, they were looking at me like I had 5 heads!" And a lot of them begrudgingly hosted an event just to shut the new boss up.
Now they're asking when they can host another.
Stouffville Nissan provides the meeting space, finds a speaker for them if they need one, and springs for refreshments.
One recent meeting brought in a handful of horse enthusiasts to see a presentation on saddlery.
This spring get radio and TV ads for your automotive dealership that stand out from the crowd and cut through the clutter like fresh flowers in a field full of weedsSpring Radio & TV Spots for Car DealersThis spring get
It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell
Pre-Roll Video Ads for Car DealersPre-Roll Video Ads for Car DealersClose More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at
5 strangers showed up. 3 of them left as customers.
And nobody's is putting the sales strong arm on them, they're just making friends and selling cars. And filling up the service lanes too. They've added hundreds of new tickets in service since starting the program.
People buy from people they know, like, and trust so you might well get to know more people.
But showing up isn't enough. First they show up then you follow up.
JP goes over his CRM timeline that helps his salespeople sell more cars, get better survey scores and earn more referrals without ever mentioning sales, surveys or referrals.
When you've got a problem, there's nothing better than having a friend who "knows a guy" who can help.
When you're selling, you're solving problems, and there's nothing better than being "the guy" that everybody knows.
Be the guy!
Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide
Audiobooks for car sales that keep you learning while the gas is burning. Turn your daily commute into automotive sales training gold.The best car cales audiobooksLet's call it commuter college.The average car salesperson spends about an hour a day getting
The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max
Connect with JP Ostiguy
LinkedIn: JP Ostiguy
Sell 30 cars a month by talking to strangers and turning past customers into lifelong friends with prospecting tools.For more free car sales training subscribe to the How To Sell More Cars podcast at youtube, amazon, apple, iheart, or linkedIn How to sell 30 cars a
When today's guest hires a new automotive salesperson the first question he asks is "How many people do you have in your pipeline?" How many names and phone numbers can you write down on a piece of paper? Basically, how
#1 Best Selling Car Sales Book - How To Sell More Cars How do you sell 100+ cars a month, every single month? Easy, says Frank Crinite of Piazza Honda of Springfield, today's guest on The Get Ya Some Radio
Who the %@#! is Terry Lancaster?
I help car dealers and salespeople sell more cars, make more money, get more reviews, more referrals, and more repeat business by building deeper, stronger, more authentic relationships. I’ve worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring.
Over the years, I've helped thousands of dealers sell millions of cars by putting the right words in the right order to tell the right story. How can I help you tell yours?
My #1 best selling car sales book How To Sell More Cars and BETTER! Self Help for the Rest of Us have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present.
I’ve been featured in Automotive News & Forbes, spoken at the NADA national convention and from the TedX stage, and came in second place at my Eighth Grade debate championship.
Winner Winner. Chicken Dinner!
In my personal life, I've survived Cancer... twice. I've had a gun held to my head and a knife held to my throat. I've been inside a building that was hit by a tornado, onboard one boat that sank and two planes that I was sure were about to crash.
I lived through three teenage daughters and I've been married over 35 years... in a row!
When I'm not battling for truth, justice and the American Way, I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.
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