Category Archive: Connect Widely

Good Ol’ Rocky Top & the Undeniable Power of Social Media

When Greg Schiano woke up Sunday morning, life was pretty good. He had a cushy assistant coaching job at a big-time football school making close to three-quarters of a million dollars a year, he had a handful of other big-time football schools bidding for his services, and he was about to quintuple his income.  It’s good work […]

Category Archive: Connect Widely

What’s The Frequency, Now, Kenneth?

For a quarter of a century, Dan Rather was one of the most powerful voices in America. From behind the anchor desk at the CBS Evening News he reached millions of viewers shaping public opinion, influencing national policy and creating conversations around countless dinner tables. Back then, it took one of the largest media conglomerates […]

Category Archive: Connect Widely

A Physics Professor Walks Into A Bar

A physics professor walks into a bar near campus every afternoon and orders two frosty cold lagers. He drinks one down and offers the other to the empty barstool next to him. Then he leaves. Everyday. After weeks of this, the bartender finally asks him what’s up with that? The professor explains that quantum mechanics […]

Category Archive: Connect Widely

Three C’s of Social Sales: Close More Deals

Coffee’s For Closers – BlakeI didn’t know he had a name either, but he does: Blake, the sales trainer from hell or more precisely from downtown, from Mitch and Murray, from the movie Glengarry Glen Ross. Blake is sent in to whip a failing sales office back into shape – old school style with threats, […]

Category Archive: Connect Widely

The 3 C’s of Social Sales: CONNECT With More Customers

You can write the greatest blog in the world… Create videos that rival anything Hollywood and Madison Avenue offer… Post the most perfectly pseudo sarcastic comment about your immaculately filtered instagram featuring the cutest baby wombat in the known world… but if no one sees it… It didn’t really happen. It takes two to tango […]

Category Archive: Connect Widely

Category Archive: Connect Widely

Category Archive: Connect Widely

How To Be A Player or 11 Ways To Improve Your Klout Score

About a year ago a list of the most influential people in the automotive industry (according to KLOUT) was published. KLOUT influence isn’t the same thing as real world influence. There wasn’t anyone named Ford on the list or any CEO’s of the automakers or big dealer groups. This was a list of automotive people […]

Category Archive: Connect Widely

You Are The Average Of The Five People You Spend The Most Time With

“You are the average of the five people you spend the most time with” I first heard that quote from motivational speaker Jim Rohn and took it as a warning to choose my friends wisely. There’s probably nothing that has more impact on our health, happiness and prosperity than the people we choose to surround […]

Category Archive: Connect Widely

Think Like A Rock Star

It was the Tweet heard ’round the world and possibly the best $1,000 spent in the history of marketing. Late one Sunday night in November of 2009, Lady Gaga drove past the Best Buy on West Hollywood Blvd., spotted a throng of fans camping out for her autograph session the next day and tweeted this […]