Good Ol’ Rocky Top & the Undeniable Power of Social Media
When Greg Schiano woke up Sunday morning, life was pretty good. He had a cushy assistant coaching job at a big-time football school making close to three-quarters of a million dollars a year, he had a handful of other big-time football schools bidding for his services, and he was about to quintuple his income. It’s good work […]
What’s The Frequency, Now, Kenneth?
For a quarter of a century, Dan Rather was one of the most powerful voices in America. From behind the anchor desk at the CBS Evening News he reached millions of viewers shaping public opinion, influencing national policy and creating conversations around countless dinner tables. Back then, it took one of the largest media conglomerates […]
A Physics Professor Walks Into A Bar
A physics professor walks into a bar near campus every afternoon and orders two frosty cold lagers. He drinks one down and offers the other to the empty barstool next to him. Then he leaves. Everyday. After weeks of this, the bartender finally asks him what’s up with that? The professor explains that quantum mechanics […]
Three C’s of Social Sales: Close More Deals
Coffee’s For Closers – BlakeI didn’t know he had a name either, but he does: Blake, the sales trainer from hell or more precisely from downtown, from Mitch and Murray, from the movie Glengarry Glen Ross. Blake is sent in to whip a failing sales office back into shape – old school style with threats, […]
The 3 C’s of Social Sales: CONNECT With More Customers
You can write the greatest blog in the world… Create videos that rival anything Hollywood and Madison Avenue offer… Post the most perfectly pseudo sarcastic comment about your immaculately filtered instagram featuring the cutest baby wombat in the known world… but if no one sees it… It didn’t really happen. It takes two to tango […]
How To Sell More Stuff, Make More Money & Grow Your Business Working From Home In Your Underwear
You ever have the dream where you’re back in high school and you show up late for class and then you remember it’s the final exam and you haven’t studied and then you remember you forgot to put on pants? That happened to me last year, but it wasn’t a dream. I had been invited […]
Old School Trick For Making Better Impressions, Building Better Relationships and Selling More Stuff
Email is faster. Social Media is trendier. Video is high-techier. But nothing makes an impression like a good, old fashioned, handwritten note. I started writing thank you notes when I was the sales manager for a small town radio station. I made it a habit to send a personal note to every new customer, big […]
How To Be A Player or 11 Ways To Improve Your Klout Score
About a year ago a list of the most influential people in the automotive industry (according to KLOUT) was published. KLOUT influence isn’t the same thing as real world influence. There wasn’t anyone named Ford on the list or any CEO’s of the automakers or big dealer groups. This was a list of automotive people […]
You Are The Average Of The Five People You Spend The Most Time With
“You are the average of the five people you spend the most time with” I first heard that quote from motivational speaker Jim Rohn and took it as a warning to choose my friends wisely. There’s probably nothing that has more impact on our health, happiness and prosperity than the people we choose to surround […]
Think Like A Rock Star
It was the Tweet heard ’round the world and possibly the best $1,000 spent in the history of marketing. Late one Sunday night in November of 2009, Lady Gaga drove past the Best Buy on West Hollywood Blvd., spotted a throng of fans camping out for her autograph session the next day and tweeted this […]