Your Friend in the Car Business

terry lancaster video marketing for car dealers

Their eyes widen, they start to sweat, and every orifice on their body puckers up like I just asked them to step into the ring with Mike Tyson, back when he was MIKE TYSON!

It happens every time I’m in a dealership training a sales staff and I get to the part where I tell them they need to start incorporating more video into their sales process.

Many salespeople just aren’t comfortable with the idea of stepping in front of a camera. That’s not what they signed up for.

Here’s what I tell them: If you weren’t comfortable using a telephone or email, you’d either get comfortable fast, or you’d get to looking for a new job.

Video is more powerful than either of those tools so if you plan on sticking around the car business, it’s time to step outside your comfort zone.

I can help.

The easiest way to get comfortable talking on camera is to just talk... ON CAMERA.

So let's talk.

Hop on a quick video chat with me, and let's get to know each other. I'll ask you a couple of easy softball questions about you and your life in the car business.

Then I'll turn that conversation into a handful of short video clips that you can use to remind everyone you know that they've got FRIEND IN THE CAR BUSINESS.

After that the math gets pretty simple. Make more friends. Sell more cars.

In case you're wondering, there's no charge for the conversation or the clips. They're all yours and all free to use however and wherever you want to help tell the story you want to tell.

Terry Lancaster Automotive News

Who the %@#! is Terry Lancaster?

I help automotive salespeople sell more cars, make more money, get more reviews, more referrals, and more repeat business by building deeper, stronger, more authentic relationships. I’ve worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring.

I conduct social sales and marketing training through keynote speeches, customized workshops (online or in person), mastermind groups and one-on-one coaching to provide the personalization and accountability to make #$%@ happen.

I'll help you create the content you need to tell the story you want to tell, whether it's radio and TV ads for your business to Video Interviews and blog posts,

My #1 best selling books have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present.

I’ve been featured in Forbes and Automotive News, spoken from the TedX stage and at the NADA national convention and came in second place at my Eighth Grade debate championship.

In my personal life, I've survived Cancer... twice. I've had a gun held to my head and a knife held to my throat. I've been inside a building that was hit by a tornado, onboard one boat that sank and two planes that I was sure were about to crash. 

I lived through three teenage daughters and I've been married over 30 years... in a row!

When I'm not battling for truth, justice and the American Way, I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.

What's your story?

Terry Lancaster Sales and Marketing
Car Sales Coaching
Terry Lancaster Car Sales Training