Putting out your shingle. That’s what they used to call it. You start a business, you hang out your sign, and you hope enough people find you to keep you in business. Once upon a time, that was enough. Those days are over because being found is the easy part. Google fixed that. Today’s guest, automotive digital […]
The car business has changed more in the last 10 years than it did in the previous 100 mainly because the world has changed so dramatically in the last decade. We used to sip coffee and leisurely scan the morning paper before starting our day, but a recent study shows that now nearly two-thirds of all […]
I met a guy once who told me he had knocked on a million doors over his lifetime of selling door-to-door – books, vacuums, cleaning supplies. That’s a seemingly lost art. Salespeople don’t knock on doors as much anymore or pick up the phone to make an actual cold call for that matter. Who am I […]
When people see you walk into a room or they look down at their phone and see it’s you calling them, they have one of two immediate, emotional responses. Oh, Good or Oh Shit! Which response they have is your personal brand, according to today’s guest on the Get Ya Some Radio Show, Erik Deckers, author of […]
The last thing you need is one more guy telling you your salespeople need to be more proactive on social media.I mean you know the numbers:90 some odd percent of all car sales begin online.97 percent of all buyers would prefer to know their salesman before they get to the dealership.70 percent of buyers buy […]
Real life isn’t like the Marine Corp. No one’s going to make you get up and run 5 miles in the mud before breakfast. No sales manager is ever going to make you step out of your comfort zone and record video testimonials with your customers or make 50 dials a day. If you want to […]
Measuring time in dog years isn’t going to cut it anymore. The world spins too fast. We have to measure in social media years now. The rate of change is increasing according to this week’s guest LinkedIn expert Viveka Von Rosen and in social media 6 months is a lifetime. We talk about the recent changes to […]
When Greg Schiano woke up Sunday morning, life was pretty good. He had a cushy assistant coaching job at a big-time football school making close to three-quarters of a million dollars a year, he had a handful of other big-time football schools bidding for his services, and he was about to quintuple his income. It’s good work […]
Grandma told you to never talk to strangers. Grandma was wrong. If you want a relationship, you have to go on a first date. If you want to get a job, you have to go on a job interview. Nobody likes it, but that’s just the way it is. And if you want to meet new […]
One size fits all may work for discount store sweatpants, but when it comes to sales people and businesses, different gets noticed. Automotive consultant Kathi Kruse and I talk about using your passion to separate yourself from the sea of sameness. Unless you’ve got Super Bowl ad money, you’re going to have to budget yourself. You have […]
