There was a saying, not that long ago, that if someone had a good experience with your business, they’d tell a friend. But if they had a bad experience, they’d tell two. We all know that social media has changed that equation for better and for worse. But today’s guest on The Get Ya Some Radio Show, […]
Share0 Share +10 Tweet0 Share0 Four out of five cars that Joey Book sells go to friends he made on Facebook. And Joey Book sells a lot of cars! Joey Book from Lewis Ford in Fayetteville, AR is today’s guest on the Get Ya Some Radio Show. Joey’s not in a huge metropolitan area with millions of […]
Nobody… Nobody gets a “Get out of Brand Free Card.” Every business has a brand. Every person has a brand. And it’s simply the feelings that you provoke in their minds. You can either let those feelings, your brand, be formed by default, or by design. Gair Maxwell, author, speaker, broadcaster, invites the Get Ya Some Radio Show […]
If I’ve said it once, I’ve said it a thousand times: “Sticking feathers up your butt doesn’t make you a chicken.” Social media is enormously powerful for making connections, building relationships, and telling the story you want to tell…. as long as that story has a basis in reality. Cathy Nesbit, Social Media Director at Harry Robinson Buick […]
Putting out your shingle. That’s what they used to call it. You start a business, you hang out your sign, and you hope enough people find you to keep you in business. Once upon a time, that was enough. Those days are over because being found is the easy part. Google fixed that. Today’s guest, automotive digital […]
The car business has changed more in the last 10 years than it did in the previous 100 mainly because the world has changed so dramatically in the last decade. We used to sip coffee and leisurely scan the morning paper before starting our day, but a recent study shows that now nearly two-thirds of all […]
The last thing you need is one more guy telling you your salespeople need to be more proactive on social media.I mean you know the numbers:90 some odd percent of all car sales begin online.97 percent of all buyers would prefer to know their salesman before they get to the dealership.70 percent of buyers buy […]
Real life isn’t like the Marine Corp. No one’s going to make you get up and run 5 miles in the mud before breakfast. No sales manager is ever going to make you step out of your comfort zone and record video testimonials with your customers or make 50 dials a day. If you want to […]
One size fits all may work for discount store sweatpants, but when it comes to sales people and businesses, different gets noticed. Automotive consultant Kathi Kruse and I talk about using your passion to separate yourself from the sea of sameness. Unless you’ve got Super Bowl ad money, you’re going to have to budget yourself. You have […]
You can’t fit a square peg in a round hole, you can’t train a sheep to be a tiger, and you can’t build a winning team hiring the right person for the wrong job. Tony DiRico came over “on the boat,” as my wife’s Grandpa used to say, and on this episode of the Get Ya […]
