Gair Maxwell – Anything Worth Doing Is Worth Doing Badly
Nobody... Nobody gets a "Get out of Brand Free Card."
Every business has a brand. Every person has a brand. And it's simply the feelings that you provoke in their minds.
You can either let those feelings, your brand, be formed by default, or by design.
Gair Maxwell, author, speaker, broadcaster, invites the Get Ya Some Radio Show listeners to step up and stand in the emotional truth of your own story.
Your brand has very little to do with the actual product, service, or solution you provide. No one ever got all warm and fuzzy about your better selection, better service, and better price. No one's going to share your unique selling proposition on social media, but they will share a good story.
It's not about four wheels and a piece of tin.
Competitive prices, good selection, and high quality are table stakes. They'd better be a given
Branding isn't about facts. It's about feelings. It's about the values you represent. It's about the Story of You.
The story you tell the world changes your world.
So take the risk. Put yourself out there. And start telling your story, badly at first. If it's worth doing, it's worth doing badly.
You have to put yourself out on a limb. All the fruit is on the skinny end of the branch!
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