Social Sales: Reach v. Frequency | Steve Diggs on the #GetYaSome Radio Show
If you want to communicate with, convince, and convert people to your way of thinking...
If you want people to smell what you're cooking...
If you want to touch peoples' hearts and change peoples' lives...
You're going to need influence.
And the influence you have depends a lot less on how many people you reach with your message, and a lot more on how often you reach them.
"Simply reach the people you CAN reach," says speaker Steve Diggs, my guest on this episode of the #GetYaSome Radio Show, "enough times to have an impact."
Quit worrying about trying to reach everyone, getting a lot of followers, or going viral!
Being instagram famous is like being monopoly rich according to marketing consultant Brett Wees.
Everyone wants to be a Kardashian and rack up millions of followers, and the truth is most of us aren't ever going to get anywhere close to that. Most people measure their online connections in hundreds not millions.
The good news is it doesn't matter.
Reach is important, but any old advertising hand can tell you that the number of times you reach them matters more. Frequency is the key to the subconscious mind. Frequency creates awareness, breeds familiarity, and earns trust.
And trust is your secret weapon.
Trust gets deals done.
Steve says one way to avoid getting distracted by shiny objects like followers, and likes is by concentrating on our strengths, not our passions.
Most of us can identify our strengths, we know what we're good at but often, since that comes easy to us, we discount our own familiar skill set and get distracted by chasing unicorns.
If you're great in front of people, get in front of more people.
If you're great on the phone, pick up the phone and start dialing.
If you're amazing on video. Then let's go all lights, camera, action on them!
Your vibe attracts your tribe. You do you, baby!
You're looking for the people who dig your chili just the way you serve it
Help them find you.
Then preach to the choir. Early and Often.
Keep finding new ways to make their lives better.
Dig your well an inch wide and a mile deep
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