Who the %@#! is Terry Lancaster?I help car dealers and salespeople sell more cars, make more money, get more reviews, more referrals, and more repeat business by building deeper, stronger, more authentic relationships. I’ve worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring.Over the years, I’ve helped thousands of […]
Car dealer radio ads promoting factory orders: Your customers can get the car they want with the options They want and pay the price they want. Once upon a time, if you wanted to buy a new car, you walked into a dealership and bought whatever they had in stock, whether you liked the color […]
How To Sell More Cars in 2022 : Midyear AdjustmentsHow To Sell More Cars in 2022: Midyear Marketing Review. Find out what adjustments car dealers are making for summer and fall. Listen in as dealers, managers, and salespeople share the automotive marketing adjustments they are making in the rapidly changing retail marketplace of 2022. #HowToSellMoreCars […]
Customer follow-up, the power of presence, and your authentic self from author Lincoln Kokaram at Nashville Association of Sales Professionals’ NASPnet Promise yourself to be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble. #optimist Click to Tweet Customer follow-up for car dealers, […]
How to sell more cars, retain more customers, and boost your dealership’s service revenue with Google Business Profiles for car dealers. If Facebook is the 800 pound gorilla of marketing for car dealers, Google Business Profiles are the zoo. #HowToSellMoreCars @MiketheCarGuy1 Click to Tweet A while back, Mike Correra from FUSE, Eric Hall from Classic […]
Top ten sales lessons from leaders in car sales, media sales, real estate, mortgage, insurance & more. Jim Doyle interviewed the best salespeople in multiple industries, gathered their best sales and marketing mojo, and shares it with the Nashville Association of Sales Professionals. Click to Tweet TRANSCRIPT 0:00 TERRY LANCASTER You My name is Terry Lancaster. I’m a […]
How To Sell More Cars To Customers We Already Have Wednesday – June 1, 2022 – 7 pm centralJoin the conversation on Zoom as dealers and salespeople discuss customer retention strategies for car dealers. How to keep showing up in our customers lives so that they keep showing up in ours. How to get more reviews, […]
A free form conversation with car dealers about how they are thriving with fewer cars on the lot and where they are getting the cars they have. “How To Sell More Cars by Terry Lancaster, is a gem of a book, it’s a quick read jam packed full of automotive marketing insight.” – James Merrill, […]
Doug Meyer from the Meyer Auto Group joins the How To Sell More Cars Mastermind to discuss how local retailers can exert their competitive advantage against the online and big-box interlopers. #howtosellmorecars TRANSCRIPTTerry Lancaster Hey, everybody Welcome to the How to sell more cars mastermind group. I’m Terry Lancaster. We got a guest today Doug Meyer from […]
If you want customers for life, make sure your dealership is showing up in their life. • Thank You Cards & Gifts • First Service Reminders• Birthday Cards • Christmas Cards• Newsletters • Sports Schedules• Calendars • RecipesLet’s schedule a quick conversation about how the FOLLOW UP FOREVER Customer Retention and Satisfaction program can keep their mailbox […]
