How to serve customers in a crisis: William McCormick on How To Sell More Cars
Shortly after the West Virginia governor announces that auto dealers are deemed essential services and can remain open, I chat with William McCormick from Ball Toyota of Charleston in this first ever attempt at a live episode of How To Sell More Cars.
We talk about how William is continuing to serve his clients in the midst of the current crisis, dealing with clients who have contracted the virus, and why people still need cars when the world is coming to a halt.
We talk about the value of staying in contact with customers, friends & family, on a human level to find out if there's anything the need, from allergy medicine to a replacement vehicle after a customer's car was totalled.
William does what he can to help and uses his vast network of local connections to solve the problems he can't. He knows a guy,
So if you're asking what am I supposed to do now?
Your supposed to be helping. Find out who needs your help and help them.
If there's anything I can do to help you sell more cars, please don't hesitate to reach out. You can call or text me at 615-804-0311
I know house arrest is new for some of you, but this ain't my first rodeo. I've been working from home in my underwear for decades. This is my special talent.
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