Suckers by Roger Nygard & Joe Yannetty
Roger Nygard and Joe Yannetty talking about the 20th Anniversary re-release of the car biz cult classic Suckers in the How To Sell More Cars mastermind group.
I did a quick survey in a group of almost 10,000 car salespeople to find out their all time favorite movie about the car business.
SUCKERS was the winner by an overwhelming margin. It's a legit cult classic.
Later this month, it's going to be re-released in full HD and for streaming services so I sat down for a quick chat with screenwriters Joe Yannetty and Roger Nygard, who also directed.
Joe's a former 35 car a month car guy and professional comedian.
He tells about getting his first job at a dealership and literally going overnight from a casino showroom stage in Atlantic City to a Jeep showroom floor in Hawthorne, California learning How To Sell More Cars.
Best career move of his life!
"Every customer I made laugh bought a car from me," says Joe.
They ended up writing the script for Suckers based based 100% on Joe's experience at the store and the stories they heard from the more experienced car dogs.
"We never wanted a car salesperson to be able to say well that could never happen," says Roger.
The movie stands as a time capsule of the car business in the 80's and 90's from cocaine smuggling rings to shady sales tactics to the eternal question of is it better to rip a customers face off now and make all the money today or is the salesperson's job to make someone love you and create a lifetime pipeline of customers?
You can look at it as a morality play for the modern automotive professional!
Connect
Roger Nygard: RogerNygard.com
Joe Yannetty: Yannetty.com
Terry Lancaster
I help car salespeople and dealerships make more money, get more reviews, more referrals and more repeat business by building better, stronger, more authentically human customer relationships online and in real life
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