Blog Archives

Selling in Your Town – A Car Dealer’s Perspective

Doug Meyer from the Meyer Auto Group joins the How To Sell More Cars Mastermind to discuss how local retailers can exert their competitive advantage against the online and big-box interlopers. #howtosellmorecars TRANSCRIPTTerry Lancaster Hey, everybody Welcome to the How to sell more cars mastermind group. I’m Terry Lancaster. We got a guest today Doug Meyer from […]

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How To Sell More Cars With Your Dealership’s Secret Marketing Weapon

If you own, say, a Ford store, the new Fords you sell are exactly the same as every new Ford sold by every other Ford dealer.The manufacturers come in every few years and force, coerce, and cajole their dealers into spending millions to build shiny new facilities on a standard platform so your dealership even […]

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Books by Terry Lancaster

Today’s successful automotive salesperson has to take on much more responsibility for marketing themselves, creating their own network of buyers, building relationships earlier in the buying process , and maintaining those relationships longer.HOW TO SELL MORE CARS will help you open more deals, generate your own leads, and get in front of more people so […]

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Joey Little – Maybe It’s Me

Joey Little on the #GetYaSome Radio Show talking about Social Sales, keeping your opinions to yourself, and The Taylor Swift Effect. Taylor Swift made a good living for a good long time by writing hit pop songs about how her ex boyfriends were all complete and total jerkwads. Every single one of them. Either she’s had just an […]

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How to sell more cars working from home in your underwear

“Just get ’em in the door,” isn’t good enough anymore. And in a lot of places right now, it’s against the law. Many salespeople are furloughed, working limited hours, or staring out at empty showrooms during the Great Quarantine. You can’t do business the old way and still maintain social distance.But fortunately you don’t have to. While many […]

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Social Distancing & Personal Connections with Donnie Grady

The world may be trying to keep its distance right now, but Donnie Grady at Washington Chrysler Dodge Jeep Ram in Washington, North Carolina is doing everything in his power to pull his customers in closer than ever from at least 6 feet away. Donnie is taking advantage of the slow floor traffic by connecting and […]

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Automotive Video Messaging with Chad Morgan

According to the studies, more people would rather be the dead body at a funeral than to be the person standing at the front of the room delivering the eulogy.  People are more afraid of public speaking than they are of dying. Chad Morgan, my guest on this episode of The Get Ya Some Radio Show […]

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Insert your business into your customers’ lives with JP Ostiguy

Find your people. Invite them over. Give them cookies. There’s your 9 word marketing plan, and that’s exactly what JP Ostiguy is doing at Stouffville Nissan. Share 0 Share 0 Tweet 0 When JP took the reins at Stouffville Nissan, sales were falling, traffic was non-existent and the marketing coffers were empty. The old plan wasn’t working so […]

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Automotive Sales Training / Online Workshop

• 45 minutes of KAPOWW!!!• It’s like a reality showfor your sales team• Compete for valuablecash & prizesThe sad truth is most sales training goes in one ear and out the other because most sales training is about as exciting as plain vanilla ice cream.My virtual sale training program is more like chocolate covered fireworks […]