About a year ago a list of the most influential people in the automotive industry (according to KLOUT) was published. KLOUT influence isn’t the same thing as real world influence. There wasn’t anyone named Ford on the list or any CEO’s of the automakers or big dealer groups. This was a list of automotive people […]
It was the Tweet heard ’round the world and possibly the best $1,000 spent in the history of marketing. Late one Sunday night in November of 2009, Lady Gaga drove past the Best Buy on West Hollywood Blvd., spotted a throng of fans camping out for her autograph session the next day and tweeted this […]
Before Surgar Ray Leonard became a 6 time world champion professional boxer, before he won the Gold Medal, before he was elected to Boxing Hall of Fame, before he pocketed over $100 Million in purses, and yes, even before Dancing With The Stars, before all that Sugar Ray Leonard was just Ray, a scrawny teenager […]
Judging by my social media feeds this morning, everyone in the free world watched the series finale of Breaking Bad last night. Along with their mothers and their parole agents. Best line: “Dear Dexter, this is how you finish off a series.” There was plenty of gore and violence; Heisenberg went out swinging. But for […]
I ran across a post the other day on Social Media that promised a surefire way to boost your Klout Score. Klout is an internet service that attempt to measure your social media influence and engagement. There are lots of opinions on the value of Klout, but everyone agrees that if you use social media […]
My first job out of college was at a radio station in Tupelo, MS and the GM of this station played golf, like it was his full time job and when he wasn’t playing golf he was hanging out at the country club for lunch and when he wasn’t hanging out at the club for […]
In his timeless classic “How To Win Friends and Influence People,” Dale Carnegie tells the story of the president of steel company who pays a visit on the worst performing steel mill in the company. Now he could have yelled and screamed and threatened to fire every employee unless they ramped up production and fast. […]
A report on Marketingland yesterday showed that the average American now spends 27% of their online life on social media sites, almost double the amount of time (15%) they spend on the second highest category, entertainment sites. For the last few months, I’ve been using RescueTime to track how I allocate my time spent staring […]
Fresh out of college, I was selling ads for a small town radio station in Mississippi. Now, we didn’t have much of a training budget, but what we did have was air time. And air time is a highly perishable commodity; if you don’t sell it just goes away. So radio stations will often trade […]
No one has ever had to tell my buddy Scott Scovill to shit or get off the pot. When it’s time to go, Scott goes. Scott is one of the most successful entrepreneurs in the entertainment business, logging hundreds of thousands of frequent flyer miles a year touring and shuttling between his companies in Nashville […]
