Who the %@#! is Terry Lancaster?I help car dealers and salespeople sell more cars, make more money, get more reviews, more referrals, and more repeat business by building deeper, stronger, more authentic relationships. I’ve worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring.Over the years, I’ve helped thousands of […]
John Thalheimer’s new book The Truth About Selling says that knowing the “recipe” for higher sales isn’t enough. The ingredients are simple. It’s how you put them together that counts. Share 0 Tweet 0 Share 0 Sales is just as simple as making biscuitsThere’s nothing like a good southern biscuit, but biscuits only have three simple […]
Back in the olden days (early March or so), not many people could have drawn a useful comparison between selling cars and selling pizzas, but Paul Huber at Nissan of Cool Springs has used our current coronavirus crisis to bring those two worlds much closer together. Even though car dealerships are an essential business in Tennessee and can […]
Find your people. Invite them over. Give them cookies. There’s your 9 word marketing plan, and that’s exactly what JP Ostiguy is doing at Stouffville Nissan. Share 0 Share 0 Tweet 0 When JP took the reins at Stouffville Nissan, sales were falling, traffic was non-existent and the marketing coffers were empty. The old plan wasn’t working so […]
If you want to communicate with, convince, and convert people to your way of thinking… If you want people to smell what you’re cooking… If you want to touch peoples’ hearts and change peoples’ lives… You’re going to need influence. And the influence you have depends a lot less on how many people you reach with your message, and […]
