Blog Archives

Social Distance and Curbside Service with Paul Huber

Back in the olden days (early March or so), not many people could have drawn a useful comparison between selling cars and selling pizzas, but Paul Huber at Nissan of Cool Springs has used our current coronavirus crisis to bring those two worlds much closer together. Even though car dealerships are an essential business in Tennessee and can […]

Blog Archives

Insert your business into your customers’ lives with JP Ostiguy

Find your people. Invite them over. Give them cookies. There’s your 9 word marketing plan, and that’s exactly what JP Ostiguy is doing at Stouffville Nissan. When JP took the reins at Stouffville Nissan, sales were falling, traffic was non-existent and the marketing coffers were empty. The old plan wasn’t working so he came up with a new […]

Blog Archives

Social Sales: Reach v. Frequency | Steve Diggs on the #GetYaSome Radio Show

If you want to communicate with, convince, and convert people to your way of thinking… If you want people to smell what you’re cooking… If you want to touch peoples’ hearts and change peoples’ lives… You’re going to need influence. And the influence you have depends a lot less on how many people you reach with your message, and […]