Share 0 Share 0 Tweet 0 Who the %@#! is Terry Lancaster?I help car dealers and salespeople sell more cars, make more money, get more reviews, more referrals, and more repeat business by building deeper, stronger, more authentic relationships. I’ve worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring.Over […]
The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention. Five-time best-selling author and former general manager Max Zanan is our guest on this episode of the How To Sell More Cars Podcast talking about his […]
Car dealer marketing ideas, strategies & success stories from the pages of Dealer Marketing Magazine and Expert Panel member Terry Lancaster Share 0 Share 0 Tweet 0 Dealer Marketing MagazineFor the past two decades, I’ve been a contributor and Dealer Marketing Expert Panel member for Dealer Marketing Magazine providing car dealers, managers, and salespeople with […]
Strategies we can put into action to sell more cars at a dealership right now – not how it was back in the good ol’ days, not how it’s gonna be in a few years unless we do this, that or the other thing, not even how it was just a couple of years ago […]
Radio & TV spots for car dealers that reach out and grab you by the ears… Just like grandma used to do, but these female voice overs definitely don’t sound like your granny! GET QUOTE>> Share 0 Share 0 Tweet 0 Female voices for radio and TV spots Female voiceovers for car dealers Presidents Day […]
Automotive Marketing in a RecessionIs we is or is we ain’t? Everybody seems afraid of using the R word right now, but the times they are a-changing. Delinquencies, repossessions, interest rates, and price reluctance are up. Loan approval and traffic are down. These are the facts and the facts are not in dispute. The only thing that […]
Holiday TV ads for car dealers that cut straight through the eggnog, grab you by the mistletoe, and put a little jingle in ol’ Santa’s jangle. if you know what I mean. Ho Ho Ho, y’all! Share 0 Share 0 Tweet 0 Holiday television ads for car dealers The competition is tough this time of year. Customers […]
How To Sell More Cars in 2022 : Midyear AdjustmentsHow To Sell More Cars in 2022: Midyear Marketing Review. Find out what adjustments car dealers are making for summer and fall. Listen in as dealers, managers, and salespeople share the automotive marketing adjustments they are making in the rapidly changing retail marketplace of 2022. #HowToSellMoreCars […]
