Blog Archives

The Road To You with Dan Moore

All of things you desire, the things you spend most of your waking hours psychological striving for, longing for them, missing them when you go without them.   All the money, the success, the recognition we seek… those are all byproducts.  They’re algebraic outputs of long dynamic sequences of events and inputs (luck or fate or whatever you […]

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BOOK REVIEW: Not Taught by Jim Keenan

Our brain has all kinds of biases that trick us into misreading reality and paying attention to the wrong things. Today’s lesson is on Survivorship Bias. Survivorship Bias is the logical error of concentrating on the people or things that “survived” some process and inadvertently overlooking those that did not because of their lack of […]

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Underdogs, Misfits and The Art of Battling Giants

In 1971 Julius Erving wasn’t just a giant in college basketball, he was literally playing a different game, singlehandedly inventing the modern, above the rim style while earthbound mortals could only stand by and watch. During his 2 seasons at the University of Massachusetts, Erving, better known as Dr. J, AVERAGED over 30 points and […]

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Think Like A Rock Star

It was the Tweet heard ’round the world and possibly the best $1,000 spent in the history of marketing. Late one Sunday night in November of 2009, Lady Gaga drove past the Best Buy on West Hollywood Blvd., spotted a throng of fans camping out for her autograph session the next day and tweeted this […]