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How to sell more cars when you don’t have enough cars to sell

A free form conversation with car dealers about how they are thriving with fewer cars on the lot and where they are getting the cars they have. “How To Sell More Cars by Terry Lancaster, is a gem of a book, it’s a quick read jam packed full of automotive marketing insight.” – James Merrill, […]

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Selling in Your Town – A Car Dealer’s Perspective

Doug Meyer from the Meyer Auto Group joins the How To Sell More Cars Mastermind to discuss how local retailers can exert their competitive advantage against the online and big-box interlopers. #howtosellmorecars TRANSCRIPTTerry Lancaster Hey, everybody Welcome to the How to sell more cars mastermind group. I’m Terry Lancaster. We got a guest today Doug Meyer from […]

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Show The Love 365 Customer Retention & Satisfaction Program

If you want customers for life, make sure your dealership is showing up in their life. • Thank You Cards & Gifts • First Service Reminders• Birthday Cards • Christmas Cards• Newsletters • Sports Schedules• Calendars • RecipesLet’s schedule a quick conversation about how Show The Love 365 can keep their mailbox full and their refrigerator covered […]

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Get More Reviews in 2022

“This is like crack for car dealers!” Get more reviews in 2022. #HowToSellMoreCars Click to Tweet “This is like crack for car dealers”That’s what Robert Rogers of Parks Motor Sales in Columbia, TN told me as his texts were blowing up with new 5-star Google My Business reviews during a recent training class at his […]

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How To Sell More Cars With Your Dealership’s Secret Marketing Weapon

If you own, say, a Ford store, the new Fords you sell are exactly the same as every new Ford sold by every other Ford dealer.The manufacturers come in every few years and force, coerce, and cajole their dealers into spending millions to build shiny new facilities on a standard platform so your dealership even […]

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The Art of Sales and Making Biscuits with John Thalheimer

John Thalheimer’s new book The Truth About Selling says that knowing the “recipe” for higher sales isn’t enough. The ingredients are simple. It’s how you put them together that counts. Share 0 Tweet 0 Share 0 Sales is just as simple as making biscuitsThere’s nothing like a good southern biscuit, but biscuits only have three simple […]

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Books by Terry Lancaster

Today’s successful automotive salesperson has to take on much more responsibility for marketing themselves, creating their own network of buyers, building relationships earlier in the buying process , and maintaining those relationships longer.HOW TO SELL MORE CARS will help you open more deals, generate your own leads, and get in front of more people so […]

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A Meditation on Meditation

Meditation is the art of becoming intimately familiar with the present moment. That’s great when the present moment is like today’s sit was. Perfect 76 degrees. The sun shining. The birds chirping. My mind was happy to cooperate.  It’s not always like that. Some days are cloudy. Chilly. Punctuated by random interruptions from mankind and machinery. And some […]

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Quotes on Kindness

Let’s try a little experiment. Just for today. Just for the next couple of hours. Go out of your way to be 10% kinder. 10% nicer to the people you interact with. Smile 10% more often. Pause 10% longer before your next snappy sarcastic comment. Breathe 10% deeper before you say your next words in anger. […]