Spring is on the way. Tax checks are in the mail. Presidents' Day advertising for your car dealership that shakes off the winter blues! Digital Marketing For Car Dealers Modern automotive marketers need to use every tool in the shed
How To Sell More Cars.
Make More Money.
And Have More Fun.
Learn how to sell more cars, boost customer satisfaction and retention, earn more repeat and referral business, cut expenses, and activate your dealership's secret weapon for marketing.
I've helped thousands of car dealers sell millions of cars by putting the right words in the right order to tell the right story.
"How To Sell More Cars by Terry Lancaster, is a gem of a book, it’s a quick read jam packed full of automotive marketing insight." - James Merrill, Schaller Acura
When you sell cars for a living, the world is a target rich environment. Everybody is a buyer. But most people in the car business spend the overwhelming majority of their time, energy and marketing budget talking to the low hanging fruit. The 1%-2% of the market who walk in the door waving money around or fill out a lead form on someone else's website.
This #1 best selling car sales book will help automotive sales people thrive in today's modern social selling environment by building real human connections with the other 98%.
Being you is your superpower.
Today’s successful salesperson has to take on much more responsibility for marketing themselves, creating their own network of buyers, building relationships earlier in the buying process, and maintaining those relationships longer to build repeat and referral business.
Modern automotive marketers need to use every tool in the shed to close every deal possible. Here are 5 digital marketing tools to help you sell more cars today.5 Digital Marketing Strategies to Drive More Leads for your DealershipDigital marketing
It's tax time and suddenly every customer in your market has downpayment money. Use these Tax season radio and TV Ads for car dealers to get your piece of the pie. GET QUOTE>> Female Voice Overs for Car Dealer Marketing
A New Kind of Automotive Sales Training Event
45 minutes of KAPOWW!!
The sad truth is most sales training goes in one ear and out the other because most sales training is about as plain as yellow pudding.
My virtual sale training program is more like chocolate covered fireworks with bacon and espresso sprinkles. It's more like a game show than a training meeting.
Put me on screen in front of your team for the next sales meeting, and if this isn't the most exciting, engaging, effective sales training your team has ever attended, keep your money.
We'll spend 45 minutes talking the talk, walking the walk, and making big things happen.
When it's over your team will be equipped with new tools, new strategies, and new habits to help them make more friends & sell more cars.
Radio & TV spots for car dealers that reach out and grab you by the ears... Just like grandma used to do, but these female voice overs definitely don't sound like your granny! GET QUOTE>>Female voices for radio and TV
Automotive Marketing in a RecessionIs we is or is we ain't?Everybody seems afraid of using the R word right now, but the times they are a-changing. Delinquencies, repossessions, interest rates, and price reluctance are up. Loan approval and traffic are
Pay Off the holiday bills, take a little vacationor spend it all on lottery tickets and eggnog. It's your moneyYear-End Clearance Radio Ads for Car DealersPay Off the holiday bills, take a little vacationor spend it all on lottery tickets
Radio & TV Spots
that stand out, get noticed and sell more cars.
I've written more automotive radio spots and TV commercials than any other human being on this planet or any other as far as I know.
Of course, I have no way of verifying that, but I'd bet good money on it. My ballpark estimate is 10,000 car dealer commercials.
Whether your message about your giant 72 hour sale this weekend only or you want to tell the world how you make every car deal fast, fun, friendly and fair.
I'm your huckleberry. Let's talk about getting your message out.
Enter to win some of the greatest car sales books of all time, books written by the coolest people on the planet, and a couple from yours truly... all for free!Just say nice things about meWin Free Car Sales Books
HOW TO SELL MORE CARS TOWN HALL Automotive marketing ideas for 2023 - listen in as dealers, managers, and salespeople discuss how to sell more cars in the new year with Terry Lancaster from How To Sell More Cars &
Holiday TV ads for car dealers that cut straight through the eggnog, grab you by the mistletoe, and put a little jingle in ol' Santa's jangle. if you know what I mean. Ho Ho Ho, y'all!Holiday television ads for car dealersThe
Content Creation For Car Dealerships
If you want to create better, more engaging, conversation starting content, you have to first decide what story you want to tell, then create more content that spreads that message regardless of format or delivery platform.
I can help your store find those stories, and create that content.
I'll interview you, your employees, your customers, and the charities you support.
I'll write the blog posts, create the images, and share the videos.
I'll show your team how to sell more cars by making more friends and sharing your stories with them.
I'll find your people, and I'll lift them up.
Personalized thank you cards for car dealers and salespeople - Let your customers know how much you appreciate them and their businessCustom Thank You Cards For Car DealersThank every single customer. Every single time. Like clockwork.They pay the bills. They
How the personal branding miscues of Better Call Saul's Slipping Jimmy McGill can help used car dealers and salespeople make more friends and sell more carsPersonal Branding for Used Car Dealers: The Saul Goodman ChroniclesSpanning two different TV series, and a
Listen in as veteran dealership manager and owner Coby Frier and I chat in the HOW TO SELL MORE CARS town hall about his new book #getFRIERdup and 100 automotive management lessons car dealers need to help lead their stores
Increase Customer Retention
Improve Customer Satisfaction
Build Better Customer Relationships
You've got a CRM, sure, a customer relationship manager, but is your CRM really building better relationships with your customers? Is it helping you bring customers back in for service? For sales? Does your CRM generate referrals.
If your CRM has your team checking boxes on their to do list instead of checking in with their customers, The Show The Love 365 Customer Retention system can help bring customers back by making sure your dealership shows up in their mailbox, on their refrigerator, and at the top of their shopping list... 365 days a year.
If you want to keep customers in your life, your dealership better keep showing up in theirs.
• Thank You Cards & Gifts • First Service Reminders
• Birthday Cards • Christmas Cards
• Newsletters • Sports Schedules
• Calendars • Recipes
Attention-grabbing, action-inducing, memory-tickling used car radio ads. Buckle up and listen in!You've got more used car inventory than you can shake a stick at, and you're ready to make a deal to move the steel.For the first time in a
We've got a poll going on now in the How To Sell More Cars Town Hall on Facebook:What are the best car sales books... ever?Show up & Chime In!How To Sell More Carsby Terry LancasterI'm setting out on a search
Listen in on the How to Sell More Cars town hall as automobile dealers, managers, & salespeople chat about their marketing plans for the 4th quarter.How To Sell More Cars Town Hall MeetingHow To Sell More Cars in the 4th
Who the #@&$! is Terry Lancaster?
I help automotive dealerships sell more cars, make more money, get more reviews, more referrals, and more repeat business by building deeper, stronger, more authentic customer relationships.
I’ve worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring.
My #1 best selling books have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present.
I’ve been featured in Automotive News, Dealer Marketing Magazine and Forbes, spoken from the TedX stage and at national conventions for the automotive and broadcasting industries, plus I came in second place at my Eighth Grade debate championship.
I've had a gun held to my head and a knife held to my throat.
I've survived Cancer... twice. I've been inside a building that was hit by a tornado, onboard a boat that sank and a plane that dropped a mile out of the sky in the middle of the Bermuda Triangle. I lived through three teenage daughters and I've been married over 30 years... in a row!
When I'm not battling for truth, justice and the American Way, I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.
That's my story. Let's have a chat so you can tell me yours.
Sell 30 cars a month by talking to strangers and turning past customers into lifelong friends with prospecting tools. Fran Taylor is today's guest in the How To Sell More Cars mastermind group "You don't get hate mail for being
When today's guest hires a new automotive salesperson the first question he asks is "How many people do you have in your pipeline?" How many names and phone numbers can you write down on a piece of paper? Basically, how
Ali Reda, world record breaking car salesperson and author of How to Sell 100 Cars A Month tells how he sells more cars with the power of presence Your 2018 Chevy Traverse is exactly the same as the 2018 Chevy