Terry Lancaster

Marketing Huckster • Poet Philosopher • All-around Good Dude

I also make a pretty mean chocolate cobbler.

My best-selling books have received rave reviews from around the world for the understandable, actionable, effective ideas and entertaining stories they contain.

I've appeared in Forbes and Automotive News, stood in front of audiences from coast to coast as speaker at TedX and national conventions, and I only take the stage to do two things – change lives and chew gum; I'm all out of gum.

I've worked with thousands of small businesses mostly car dealers, but also with the odd fireworks stand and/or pentagon defense contractor along the way. I offer proven marketing strategies that put the right words in the right order to tell the right story and make the cash register ring.

My wife Mary and I have not killed each other one single time in almost 40 years of marriage, and we added three pretty decent adult human beings into the mix. Like every other middle-aged, overweight, native Southerner, I spend my free time at the ice rink playing hockey.