It was the Tweet heard ’round the world and possibly the best $1,000 spent in the history of marketing. Late one Sunday night in November of 2009, Lady Gaga drove past the Best Buy on West Hollywood Blvd., spotted a throng of fans camping out for her autograph session the next day and tweeted this […]
I ran across a post the other day on Social Media that promised a surefire way to boost your Klout Score. Klout is an internet service that attempt to measure your social media influence and engagement. There are lots of opinions on the value of Klout, but everyone agrees that if you use social media […]
My first job out of college was at a radio station in Tupelo, MS and the GM of this station played golf, like it was his full time job and when he wasn’t playing golf he was hanging out at the country club for lunch and when he wasn’t hanging out at the club for […]
Up and at ’em, Sunshine! Daylight’s burning. Just typing those words makes my skin crawl a little. I am not what you call a “morning person.” Never have been. I hate those people. Up before the crack of dawn, exercising, getting organized, being productive and, worst of all, being chipper before I’ve had my 7th […]
How much time did you spend last week watching the news out of Boston? America was glued to our screens. Television screens at home, smart phone screens everywhere else. I was having dinner with friends who were staring at their smartphones, reading tweets aloud from other people who were sitting at home staring at their […]
A report on Marketingland yesterday showed that the average American now spends 27% of their online life on social media sites, almost double the amount of time (15%) they spend on the second highest category, entertainment sites. For the last few months, I’ve been using RescueTime to track how I allocate my time spent staring […]
I don’t care what business you’re in, if you’re in business, you’re in the business of making friends. Always have been. Always will be. When the Mad Men of Madison Avenue roamed free, business was done among friends over 3 martini lunches and damn dear a full pack of Lucky Strikes. Today, business is more […]
