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How To Sell More Cars in 2022

How To Sell More Cars in 2022 : Midyear AdjustmentsHow To Sell More Cars in 2022: Midyear Marketing Review. Find out what adjustments car dealers are making for summer and fall. Listen in as dealers, managers, and salespeople share the automotive marketing adjustments they are making in the rapidly changing retail marketplace of 2022. #HowToSellMoreCars […]

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Customer Follow-up

Customer follow-up, the power of presence, and your authentic self from author Lincoln Kokaram at Nashville Association of Sales Professionals’ NASPnet Promise yourself to be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble. #optimist Click to Tweet Customer follow-up for car dealers, […]

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Google Business Profiles for Car Dealers

How to sell more cars, retain more customers, and boost your dealership’s service revenue with Google Business Profiles for car dealers. If Facebook is the 800 pound gorilla of marketing for car dealers, Google Business Profiles are the zoo. #HowToSellMoreCars @MiketheCarGuy1 Click to Tweet A while back, Mike Correra from FUSE, Eric Hall from Classic […]

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Customer Retention Strategies for Car Dealers

How To Sell More Cars To Customers We Already Have Wednesday – June 1, 2022 –  7 pm centralJoin the conversation on Zoom as dealers and salespeople discuss customer retention strategies for car dealers. How to keep showing up in our customers lives so that they keep showing up in ours. How to get more reviews, […]

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Selling in Your Town – A Car Dealer’s Perspective

Doug Meyer from the Meyer Auto Group joins the How To Sell More Cars Mastermind to discuss how local retailers can exert their competitive advantage against the online and big-box interlopers. #howtosellmorecars TRANSCRIPTTerry Lancaster Hey, everybody Welcome to the How to sell more cars mastermind group. I’m Terry Lancaster. We got a guest today Doug Meyer from […]

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Get More Reviews in 2022

“This is like crack for car dealers!” Get more reviews in 2022. #HowToSellMoreCars Click to Tweet “This is like crack for car dealers”That’s what Robert Rogers of Parks Motor Sales in Columbia, TN told me as his texts were blowing up with new 5-star Google My Business reviews during a recent training class at his […]

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How To Sell More Cars With Your Dealership’s Secret Marketing Weapon

If you own, say, a Ford store, the new Fords you sell are exactly the same as every new Ford sold by every other Ford dealer.The manufacturers come in every few years and force, coerce, and cajole their dealers into spending millions to build shiny new facilities on a standard platform so your dealership even […]

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Books by Terry Lancaster

Today’s successful automotive salesperson has to take on much more responsibility for marketing themselves, creating their own network of buyers, building relationships earlier in the buying process , and maintaining those relationships longer.HOW TO SELL MORE CARS will help you open more deals, generate your own leads, and get in front of more people so […]

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Blog Posting for Car Dealerships

I’ve helped thousands of dealers sell millions of cars by putting the right words in the right order to tell the right story. How can I help you tell yours?Click here to schedule a free 25 minute get-to-know-each-other conversation and let’s find out. Share 0 Tweet 0 Share 0 Car Dealer Blog Post Samples: VehiclesService/Fixed OpsCommunity InvolvementEmployee […]