The world of sales has changed more in the last 10 years than it did in 10,000 years before that thanks to the internet, smartphones, and social media.

Salespeople can either whine about that or they can learn how to use these amazing tools to set themselves apart from the competition, attract great, more profitable opportunities, and form deeper, more meaningful relationships with their customers.

I can help you and your salespeople find their authentic voice and tell their story to the world because here's the thing:

The Story You Tell The World

Changes Your World

Over the last three decades, I’ve worked with thousands of successful businesses offering proven strategies for making the cash register ring. But up until a few years ago, I was flying under radar, and that's the way I liked. I tried to keep my personal and my professional lives separate and my private life private.

Then I had a good customer change jobs. Once he got settled into his new company, he wanted me to do some work for him. But he couldn’t remember the name of my company; he only remembered my name. And he couldn’t find Terry Lancaster on the internet.

He told me all of this 3 years later when we finally reconnected. After flying under radar had cost me 3 years worth of revenue

That was the day I started making sure that if someone wanted to give Terry Lancaster a check that they’d be able to find me. That Google and Facebook and all of the rest of them were telling the story I wanted to be told.

I registered the domain TerryLancaster.com, began blogging, and started connecting with my customers on social media.

I developed deeper, more meaningful relationships with my customers because we talked more often and we had something to talk about besides business. We became friends.

The blogging lead to writing in industry publications and speeches at industry events. My customers started asking me to solve bigger problems. And when you solve bigger problems, you get bigger checks.

More money is great, but something else happened too. Executive headhunters started reaching out to me. Venture capitalists started calling. People began to see me in a whole new light.

In the last year or two, I have spoken to audiences from coast to coast at TedX, The National Association of Broadcasters, and the National Automobile Dealers Association.  I've been featured in Forbes, Automotive News, Dealer Marketing, and multiple other publications.

I've also written two  #1 Best Selling books with glowing reviews from around the world thanking me for the understandable, actionable, life changing ideas and stories.

Each step along the way people became willing to listen to what I had to say because, more and more, it began looking like I knew what I was talking about.

And perception is reality.