Why Every Chiropractor Should Write A Best Selling Book
It all boils down to establishing authority, creating trust, and building a reputation. If you don't have those 3 things, you'll never even get the chance to do the work and help your patients.
And nothing on the face of the earth creates trust, authority, and reputation like having your name, your picture, your practice, on the cover of a best selling book. If your name is on the book, you must be the expert.
The Story You Tell The World Changes Your World.
Having a best selling book can change the way the world looks at you. It changes the way your patients look at you. It changes the way your employees look at you. And, honestly, it changes the way you look at yourself.
If you present yourself as one of the 157 chiropractors in town begging for people to come in for a $15 initial consultation, that's how the universe will treat you.
But if you tell the world that you are a best-selling author, an expert, and a proven authority at making the pain go away, you will command the respect and attention you deserve.
Your Own Best Selling Book Is The Greatest Business Card You'll Ever Hand Out.
Your future patients are looking for ways to alleviate their pain. They're debating whether or not chiropractic care is right for them. They're trying to decide if you're the one who can really help.
Putting your book in their hands will be, by far, the most effective marketing dollar you've ever spent.
Advertising gets ignored or lost in the clutter. Brochures don't even make it home before they get tossed in the trash. And shiny trinkets, key chains, and desk calendars do absolutely do nothing to convince potential customers that YOU are the solution to their problems, that YOU have the answers they've been looking for, that YOU understand what they're going through.
A best selling book does all that and more.
It provides the social proof that your patients need so they can know, like, and trust you enough to place their health in your hands.
Terry was instrumental in ensuring our book made it to Amazon and the marketing campaign that was the engine for creating our #1 best seller.
#1 Best Selling Author
Terry Lancaster did more to motivate me than 50 years of books and motivational presentations. He made me turn the key to get my motor running for the long journey, not the quick trip to the corner.
American Red Cross
8 Out of 10 People Say They Want To Write A Book... Someday.
But most never get around to it. Fewer than 10% of those who say they want to write a book ever actually get around to starting one.
That's when it gets tough. Out of those brave few who actually sat down and put words to paper, less than 1% ever finish their book. A fraction of a fraction of a fraction.
Because writing a book is monumentally hard. My first book took three years to write. Three years of starting and stopping. It was honestly the hardest thing I'd ever done in my life. And to tell the truth, I was never 100% sure that a book was going to come out of it. It was when I finished the book that I got the surprise of my life.
Writing A Book Is Hard Work, But Writing The Book Is The Easy Part.
After I typed "the end," I spend another year and thousands upon thousands of dollars getting my words into print and out into the world. Formatting. Editing. Graphic design. It all had to be done, and every step of the way there was someone with their hand out waiting to be paid.
I spent months pre-promoting the book, planning the launch. building up an email list doing everything I could think of to help sell the book. And it all worked. I woke up on December 29, 2015 as a #1 Best Selling Author and my whole world changed.
The biggest change being the realization that I had done every single bit of it ass backwards.
I'm a marketing guy so I set out to market a book. It wasn't until I actually had a #1 Best Seller on my hands that it dawned on me that I shouldn't be out there promoting the book, the book needed to be out there promoting me.
Terry truly is a personal branding expert who helped all of us add several more stars to our list of accomplishments and launch our book to a #1 best seller.
#1 Best Selling Author
Terry Lancaster wants to sell you on just one thing: YOURSELF.
Middle TN Association of Realtors
Terry did a phenomenal job recently organizing and launching our book on Amazon. A great "cat-herder" of multiple people to ensure that a common goal is reached!
#1 Best Selling Author
Now You Can Have A Best Selling Book In A Matter Of Months.
I did it all wrong.
I spent too much time and too much money trying to sell books, when what I should have been doing was using the books to sell me.
I did it the hard way, but you don't have to.
I've cracked the code on publishing best selling books, and I'm offering you the combination.
I can help you become a best selling author in just a matter of months, even if you've never written anything more interesting than a grocery list.
I'll be there with you helping every step of the way - writing, editing, designing, publishing and pushing your book to the top of the charts.
I'll show you how to promote the book, but more importantly, I'll teach you how to use your new best seller to promote yourself, promote your practice, and promote the wellbeing of your patients.
Please take 5 minutes to fill out this brief form and find out how becoming a best selling author can help you grow your practice even if you've never written anything more interesting than a grocery list.