This week on the Get Ya Some Radio show I speak with Nashville entrepreneur and influence marketer, Sherman Mohr so of course the first question I ask is just what the heck does "influence marketing" mean anyway.

We talk about the content marketing revolution and a dirt cheap, simple, and painless technique for creating shareable content even if you don't have a creative bone in your body.

We discuss the Dale Carnegie rule that everyone, no matter their station in life, appreciates being appreciated.

We discuss the old Zig Ziglar rule that you can get anything you want out of life if you help enough other people get what they want.

And we discuss strategies and techniques for bringing those 20th century concepts into the 21st century world of digital media and social technology.

We talk about how people want to do business with people they know, like, and trust and we talk about how Sherman is moving the old idea of buying anyone, a friend, a customer, or a prospect,  a drink into the digital era​ and removing the barriers of time and geography.

And finally Sherman teaches me a new vocabulary word - homophily​. Which is the social science version of the law of attraction. Birds of a feather, flock together. Or as my old drinking buddies and I used to say: Drinkers always find drinkers.

​

Connect With Sherman