John Thalheimer's new book The Truth About Selling says that knowing the "recipe" for higher sales isn't enough.

The ingredients are simple. It's how you put them together that counts.

Sales is just as simple as making biscuits

There's nothing like a good southern biscuit, but biscuits only have three simple ingredients: flour, sugars, and fat.

The craft of biscuit making is how well those ingredients are combined.

It is simple; it just ain’t easy.

Selling is the same. 

On the outside, it looks easy, but in order to do it well, we have to put together a combination of knowledge, ability, and systems to achieve our goals. 

John Thalheimer, the author of The Truth About Selling, spoke to the Nashville Association Of Sales Professionals NASPnet this week and shared ideas from his book along with lessons he learned by embracing the role of salesperson for his company True Star Leadership

In addition to being the number one salesperson at True Star Leadership, in his spare time, John is the CEO. Over the past decade, he has been studying what makes people successful in the business world and has come to this conclusion:

Your success depends on your ability to make the right behavioral decisions in the moment to move yourself closer to your goals.

It's not about the systems, tools, and technologies you and your team use. It's about how you mix them all together on the fly in the heat of battle when the kitchen gets hot.

Je ne sais quoi. The little something something. It's not much, but it's all the difference between grandma's biscuits... and store-bought. 

In The Truth About Selling - How To Influence Others To Invest In Your Ideas, Products, And Services, he put this idea to the test by sharing with his readers the knowledge, skills, and systems needed to become a better salesperson.

You can learn more about John at JohnThalheimer.com or connect on LinkedIn.