Jeffrey Lipsius – If The Point of Sales Isn’t Selling, What’s The Point?
You've never, not once, in your entire career had a customer who woke up in the morning with the burning desire to be sold anything.
But buying stuff is fun.
Jeffrey Lipsius says the point of sales isn't to sell anything. You should take it off your business card.
The point of sales is to help your customers make better, more fulfilling buying decisions.
You're not a sales consultant, product advisor, or account executive. You are a decision coach. And it's time you start acting like one.
Jeffrey is the author of Selling to the Point, which outlines a strategy for making the transition from being sales agent to becoming a buyer's agent.
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