Terry Lancaster Biography

I help salespeople and entrepreneurs create an army of buyers who know, like and trust you BEFORE they’ve ever even met you.

I can help you build your personal brand, find your authentic voice and tell the tale of you because here’s the thing:

The story you tell the world changes your world.

I’ve worked with thousands of successful businesses offering proven strategies for making the cash register ring.

My book BETTER! Self Help For The Rest Of Us is an Amazon #1 Best Seller with glowing reviews from around the world thanking me for the understandable, actionable, life-changing ideas and stories. I’m a contributing writer for Forbes, The Good Men Project, and Dealer Marketing.

I have spoken to audiences from coast to coast at TedX, The National Association of Broadcasters, and the National Automobile Dealers Association.

I only take the stage to do two things: change lives and chew gum. And I’m all out of gum.

Some speakers like to brag that they train the trainers; well, I close the closers.

As the VP of Making Sh!t Happen for Instant Events Automotive Advertising, I’ve sold to the toughest negotiators in the world, car dealers, and produced the biggest, loudest, most attention grabbing ads in the history of big, loud, attention grabbing ads for dealerships from Moose Jaw to Miami, most of the time working from home in my underwear.

Born and raised in Nashville, TN, I hold a degree in English/Journalism from Tennessee Technological University, where I learned how to program ginormous room-sized computers using a deck of cards and a rubber band, and how to edit newspaper and radio ads using a ruler, a razor blade, and scotch tape. While all of that may make me sound MacGyver cool, it hasn’t come in handy much since graduation.

Along with Mary, my wife of 29 years, we are the proud parents of three daughters and I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.

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Terry Lancaster is an entrepreneur, speaker, and the #1 best selling author of BETTER! Self Help For The Rest Of Us.

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Terry Lancaster is an entrepreneur, speaker, and #1 best selling author of BETTER! Self Help For The Rest Of Us. He helps salespeople and entrepreneurs build your Personal brand, find your authentic voice and tell the tale of you. He is the co-founder and VP of Making Sh!t Happen at Instant Events Automotive Advertising serving car dealers around the globe for the last two decades, most of that time, working from home in his underwear. He’s a husband of one, a father of three and spends his free time, like every other native southerner, at the ice rink, playing hockey.

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