How Nathan Hays Gets So Many Referrals
You want your customers to come to rely on you. You want to be their GO TO source for solving problems. You need to be the first person they think of when they have a question.
You need to replace GOOGLE in their lives.
Nathan Hays, today's guest in the How To Sell More Cars Town Hall, is #1 in Sales and Referrals at the Jefferson City Autoplex in Missouri.
After graduating from college, Nathan found himself underemployed and unable to find a full-time gig in his chosen field. He realized that in his local circle of friends and connections, he knew a dozen real estate agents, a couple of dozen insurance agents, but he really didn't know anyone who sold cars for a living, the people he knew didn't really know anyone in the car business.... and all of his friends bought cars.
That's what you call a target rich environment!
Nate attributes his success to providing a great customer experience and following up with customers early and often to maintain top of mind awareness among his friends and customers.
He gets so many referrals, though because of a little trick he picked up along the way. Every salesperson in the history of salespeople has claimed to be better. Claimed to have the lowest price, the best selection, the best service... but Nate's secret is to be different, not better. People remember different and they refer their friends to different.
Nate's difference is an unwavering desire to be helpful, to solve problems, to make himself useful in some way whether it's connecting your Bluetooth to your stereo or making sure you can get into service for an oil change on your last day before you leave on vacation.
Whether you're his customer or not, whether you're even shopping or not. Be helpful and see what happens!
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Who the %@#! is Terry Lancaster?
I help car dealers and salespeople sell more cars, make more money, get more reviews, more referrals, and more repeat business by building deeper, stronger, more authentic relationships. I’ve worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring.
Over the years, I've helped thousands of dealers sell millions of cars by putting the right words in the right order to tell the right story. How can I help you tell yours?
My #1 best selling books BETTER! & How To Sell More Cars have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present.
I’ve been featured in Automotive News & Forbes, spoken at the NADA national convention and from the TedX stage, and came in second place at my Eighth Grade debate championship.
Winner Winner. Chicken Dinner!
In my personal life, I've survived Cancer... twice. I've had a gun held to my head and a knife held to my throat. I've been inside a building that was hit by a tornado, onboard one boat that sank and two planes that I was sure were about to crash.
I lived through three teenage daughters and I've been married over 35 years... in a row!
When I'm not battling for truth, justice and the American Way, I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.
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