Build Better Relationships with Postcards
The simple postcard may be the most effective, most overlooked tool for building better customer relationships.
Joe Girard held the world record for annual cars sale for 44 years in a row by doing this. #HowToSellMoreCars
George HW Bush got himself elected president, in large part by cultivating a daily thank you card habit.
Tom Hawkins became one of the top real estate agents in the world and built a decades long sales training career on the back of his 10 card a day habit.
Joe Girard held the world record for most cars sold in a year for 44 years by sending thousands and thousands of thank you cards, and birthday cards, and anniversary cards each and every month.
Joe had a staff of three to help him mail cards every month...but all you need is this
Send A Free Postcard Today
This amazing technology helps you build better relationships with your customers. You can send 100% personalized cards to hundreds of contacts literally at the touch of a button and for LESS THAN THE COST OF A STAMP.
This spring get radio and TV ads for your automotive dealership that stand out from the crowd and cut through the clutter like fresh flowers in a field full of weedsSpring Radio & TV Spots for Car DealersThis spring get
It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell
Pre-Roll Video Ads for Car DealersPre-Roll Video Ads for Car DealersClose More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at
Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide
Audiobooks for car sales that keep you learning while the gas is burning. Turn your daily commute into automotive sales training gold.The best car cales audiobooksLet's call it commuter college.The average car salesperson spends about an hour a day getting
The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max
Car dealer marketing ideas, strategies & success stories from the pages of Dealer Marketing Magazine and Expert Panel member Terry Lancaster Dealer Marketing Magazine For the past two decades, I've been a contributor and Dealer Marketing Expert Panel member for
Strategies we can put into action to sell more cars at a dealership right now - not how it was back in the good ol' days, not how it's gonna be in a few years unless we do this, that
Summer car dealer ads that let your customers know how they can spend less time shopping for a new ride this summer and more time enjoying it.Automotive radio advertising that cures your dealership's summertime bluesSummer was made listening to the
Who the %@#! is Terry Lancaster?
I help car dealers and salespeople sell more cars, make more money, get more reviews, more referrals, and more repeat business by building deeper, stronger, more authentic relationships. I’ve worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring.
Over the years, I've helped thousands of dealers sell millions of cars by putting the right words in the right order to tell the right story. How can I help you tell yours?
My #1 best selling books BETTER! & How To Sell More Cars have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present.
I’ve been featured in Automotive News & Forbes, spoken at the NADA national convention and from the TedX stage, and came in second place at my Eighth Grade debate championship.
Winner Winner. Chicken Dinner!
In my personal life, I've survived Cancer... twice. I've had a gun held to my head and a knife held to my throat. I've been inside a building that was hit by a tornado, onboard one boat that sank and two planes that I was sure were about to crash.
I lived through three teenage daughters and I've been married over 35 years... in a row!
When I'm not battling for truth, justice and the American Way, I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.
